New to this edition: • New chapter on online retail • Additional information on ethics in retail management • Additional exercises on quantitative aspects of retailing.
Table of Contents Part 1 Introduction • Chapter 1: Role of retailing • Chapter 2: Retail environment • Part 2 Marketing activities • Chapter 3: Shopper behaviour
• Chapter 4: Location • Chapter 5: Design and layout
services • Chapter 13: Assets and risks • Part 5 Resource management Chapter 15: Finance • Part 6 Strategic retail management
Lecturer resources • PowerPoint® slides • Question bank • Case study bank
learningzone.oxford.co.za
Student resources • Interactive self-assessment question bank
• Chapter 16: Strategy
Chapter 7: Pricing • Chapter 8: Online retailing • Part 3 Merchandising • Chapter 9: Merchandise management Chapter 10: Logistics • Part 4 Operations management
• Chapter 11: Stakeholders • Chapter 12: Customer • Chapter 14: Human resources •
• Chapter 6: Communication • •
Strategic Marketing: Theory and Application for Competitive Advantage 3e
Editors: M Jansen van Rensburg and P Venter Authors: B Chummun, K de Villiers, M Goldman, F Herbst, S McCoy, J Strydom and H Visser
What social responsibility do you have as a strategic marketer? How do you deal with the unique southern African context from a strategic marketing perspective? What is the role of a corporate brand? How do you drive product innovation?
Strategic Marketing 3e deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies. The textbook deals with the formulation of strategic marketing objectives as well as the necessary theoretical approaches. It covers the analysis of the environment and applies and evaluates marketing concepts through southern African case studies.
The textbook is aimed at senior undergraduate students who are studying a BCom and postgraduate students. The book is also used by senior National Diploma Marketing students at universities of technology.
New to this edition: • Greater focus on corporate branding and positioning • Updated content on the key areas of the marketing plan • Updated information on the 4Ps of marketing • Updated South African case studies • More information on digital marketing and the role of social media
Table of contents: Section 1: Strategic marketing in context • Chapter 1: The nature of strategic marketing • Chapter 2: Corporate branding • Section 2: Market opportunity analysis • Chapter 3: Identifying market opportunities • Chapter 4: Developing market opportunities • Section 3: Strategic marketing process • Chapter 5: Identifying and targeting attractive market segments • Chapter 6: Tactical branding and positioning • Chapter 7: Product and service innovation • Chapter 8: Marketing strategies in the life cycle • Section 4: Strategic marketing implementation and control • Chapter 9: The marketing plan • Chapter 10: Implementation of marketing strategies • Chapter 11: Marketing metrics • Section 5: Contemporary issues in marketing • Chapter 12: Ethical and sustainable approaches to marketing
Lecturer resources • PowerPoint® slides • Case study bank
learningzone.oxford.co.za
• Question bank • Teaching plan
Student resources • Self-assessment question bank • Digital component on the marketing plan
PAPERBACK OCT 2021 OUP SA
512 PAGES 9780190747787 9780190745332
NEW
BUSINESS: MARKETING
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