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New to this edition: • Updated material on information and technology, and its impact on all of the diff erent aspects of a business


• Discussion on ethical business practices such as anti-corruption, compliance, due diligence, bribery and whistle-blowing


• Added information on social entrepreneurship • Additional discussion questions and experiential exercises


Table of Contents Part 1 Introduction • Chapter 1: Entrepreneurship defi ned • Chapter 2: The entrepreneurial mindset


• Part 2 The


entrepreneurial process • Chapter 3: Creativity and generating new business ideas • Chapter 4: Opportunity recognition and evaluation • Part 3 New venture creation • Chapter 5: Entrepreneurial strategy • Chapter 6: Business start-up • Chapter 7: Franchising • Chapter 8: Business ethics and social responsibility • Chapter 9: Entrepreneurial management • Chapter 10: Marketing • Chapter 11: Operations • Chapter 12: Managing human resources • Chapter 13: Basic fi nancial concepts • Chapter 14: Financial planning and forecasting • Chapter 15: The business plan • Chapter 16: Legal aspects • Part 4 Managing the venture • Chapter 17: Business cycles and the entrepreneur


• Chapter 18: Managing growth and harvesting • Chapter 19: Decline and turnaround • Chapter 20: Corporate entrepreneurship • Chapter 21: Contemporary issues


Lecturer resources • PowerPoint® slides • Case study bank learningzone.oxford.co.za


• Question bank • Solutions manual


Student resources • Self-assessment question bank


Entrepreneurship: Theory in Practice 3e


Editors: B Urban and R Venter Authors: L Beder, C Oosthuizen, C Reddy and E Venter


Entrepreneurship: Theory in Practice 3e is a comprehensive text on entrepreneurship that will equip students with the sound theory needed to, not only establish a business, but also succeed in a new venture. The book is academically sound, off ering theory to students and encouraging them to apply this theory through the use of profi les of entrepreneurs, case studies, examples, and review and application questions. The textbook presents the processes and dynamics of entrepreneurship in South Africa, integrating theory into local circumstances in an accessible way, addressing opportunities and highlighting challenges. The third edition of Entrepreneurship: Theory in Practice is suitable for senior undergraduate students studying entrepreneurship at university or university of technology.


PAPERBACK DEC 2015 OUP SA


664 PAGES 9780199077892 9780199076260


New to this edition: • A new chapter on family business • New examples and case studies


• Updated policy frameworks for entrepreneurs • Glossary as a quick reference guide to support learning.


Table of Contents Part 1 Pre start-up phase: opportunity recognition and evaluation


Chapter 2: The individual in entrepreneurship • Chapter 3: The entrepreneur in a social context entrepreneurial environment


• Chapter 1: Introducing entrepreneurship • • Chapter 4: The


• Chapter 5: Entrepreneurial opportunities • Part 2 Start-up phase: action and


opportunity exploitation • Chapter 6: Business planning • Chapter 7: Selecting a venture form • Chapter 8: South African policy and broader contextual issues • Chapter 9: Financing new ventures • Chapter 10: Strategic entrepreneurship • Chapter 11: Compliance and ethical issues • Part 3 Post start-up phase: sustainability and growth • Chapter 12: Technopreneurship and e-commerce • Chapter 13: Family entrepreneurship • Chapter 14: Corporate entrepreneurship • Chapter 15: Social entrepreneurship • Chapter 16: International entrepreneurship


Lecturer resources • Solutions manual


• Question bank


• Appendices for Chapters 12 and 15 learningzone.oxford.co.za


• Teaching plan


Student resources • Question bank


34


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