“This book is a valuable addition to the body of knowledge about the management of tourism, and will help students and practitioners of tourism to achieve the sector’s aspirations. ”
Mr D Hanekom, National Department of Tourism
“In my view this book provides a good overview and is the most up to date and relevant textbook for South African tourism students who are at an introductory phase of their degree or diploma studies. I liked the extra information and noted that most of the material has been updated. The added chapters and additional information will enhance the students’ understanding and grasp of an industry that is complex. ” Mrs C Baldie, Nelson Mandela Metropolitan University: Tourism
Table of Contents Part 1 Tourism overview • Chapter 1: Introduction to tourism • Chapter 2: The history of tourism • Chapter 3: The geography of tourism • Part 2 The tourism industry • Chapter 4: Managing visitor attractions • Chapter 5: Transport for tourists • Chapter 6: Managing accommodation for tourists • Chapter 7: Managing travel intermediaries • Chapter 8: Managing events • Chapter 9: The government and tourism • Part 3 Managing tourism businesses • Chapter 10: Managing tourism businesses • Chapter 11: Tourism and entrepreneurship • Chapter 12: Managing fi nance for tourism • Chapter 13: Marketing for tourism • Part 4 Issues in tourism management
• Chapter 14: Managing the sociocultural and environmental impacts of tourism • Chapter 15:
Managing the economic impacts of tourism • Chapter 16: Managing tourism responsibly • Chapter 17: Sport tourism • Chapter 18: The future of tourism and tourism trends
Lecturer resources • PowerPoint® slides • Video clips • Teaching plan
learningzone.oxford.co.za
Marketing Tourism in South Africa 6e
Author: R George Contributor: C Hattingh
Marketing Tourism in South Africa 6e off ers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a defi nitive source for universities, universities of technology and colleges, where courses in tourism marketing and event marketing are off ered.
Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa – its statistics, trends, main organisations and role-players.
PAPERBACK JAN 2019 OUP SA
640 PAGES 9780190740436 9780190753832
New to this edition: • An updated chapter on digital marketing and direct marketing strategies • A revised and updated chapter on event marketing • Information on new international and local marketing practices • Updated theoretical concepts, examples, statistics, case studies and references have been updated to refl ect the latest trends in the market.
Table of Contents Part 1 Understanding marketing in the tourism industry • Chapter 1: Tourism marketing principles • Chapter 2: Characteristics of tourism and marketing • Part 2 Gathering information for decision-making • Chapter 3: The tourism marketing environment • Chapter 4: Tourism marketing planning • Chapter 5: Tourism marketing research • Part 3 Analysing the tourism market • Chapter 6: Segmentation, targeting and positioning • Chapter 7: Consumer behaviour in tourism • Part 4 The tourism marketing mix • Chapter 8: Tourism products • Chapter 9: Product off ering strategies • Chapter 10: Tourism distribution • Chapter 11: Promoting and advertising tourism products • Chapter 12: Sales promotion and personal selling in tourism • Chapter 13: Digital marketing and direct marketing strategies • Chapter 14: Marketing collateral and public relations in tourism • Part 5 Understanding marketing issues in tourism • Chapter 15: Service quality through internal and relationship marketing • Chapter 16: Destination marketing • Chapter 17: Event marketing • Chapter 18: Tourism trends and the future of tourism marketing
Lecturer resources • PowerPoint® slides • Teaching plan
learningzone.oxford.co.za
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