Table of Contents Part 1 Introduction to marketing • Chapter 1: An overview of marketing • Chapter 2: Analysing the external environment’s infl uence on marketing • Chapter 3: Understanding consumer decision making • Chapter 4: Analysing the competitive situation • Chapter 5: Information for marketing decision making and marketing research • Chapter 6: Segmenting and targeting markets • Chapter 7: Positioning the fi rm and its products • Part 2 Implementing marketing mix strategies • Chapter 8: Product decisions • Chapter 9: Developing and managing products • Chapter 10: Marketing channels and the role of intermediaries • Chapter 11: Marketing communication strategy • Chapter 12: Implementing marketing communication mix strategies • Chapter 13: Pricing concepts and setting the right price • Chapter 14: Putting it all together: The strategic marketing plan • Part 3 Specialised marketing • Chapter 15: Marketing in specialised markets • Chapter 16: Sustainable marketing
PAPERBACK JAN 2017 OUP SA
438 PAGES 9780199079407 9780199059546
Lecturer resources • PowerPoint® slides • Teaching plan • Glossary • Question bank • Links and video clips
learningzone.oxford.co.za
Student resources • Self-assessment question bank • Digital component on the marketing plan
Principles of Marketing
Editor: C Boshoff and C de Meyer-Heydenrych Authors: D Human, D Maduku, C Meintjies and J Nel
How do you create a marketing plan? What communication strategies are helpful when promoting new products or services? How can you use digital marketing communication channels to reach a wider audience?
Principles of Marketing provides a well-structured, solid foundation that addresses the need for students to have real marketing skills which can be used in the industry. The textbook not only provides a theoretical perspective, but also focuses on marketing skills development, especially within the context of small business enterprises.
The textbook is written at an introductory level for undergraduate students at universities and universities of technology.
Table of Contents Chapter 1: An introduction to marketing • Chapter 2: The infl uence of the environment in marketing • Chapter 3: Consumer behaviour and consumer decision-making • Chapter 4: Understanding competition • Chapter 5: Research and marketing decision-making • Chapter 6: Segmentation, targeting and positioning • Chapter 7: Product management
• Chapter 8: Managing distribution channels • Chapter 9: Marketing communication strategy • Chapter 10: Media and media planning • Chapter 11: Pricing • Chapter 12: Managing the marketing process
Lecturer resources • PowerPoint® slides • Teaching plan
learningzone.oxford.co.za
PAPERBACK JUN 2016 OUP SA
513 PAGES 9780190412692 9780190412180 Retail Management: A South African Perspective 2e
Editor: N Terblanche Authors: J Beneke, JP Bruwer, K Corbishley, M Frazer, J Nel, C Pentz and P Venter
Have you considered the advantages and disadvantages of online retailing? What do you need to know about logistics and supply chain management?
Retail Management: A South African Perspective 2e answers these and other questions and topics encountered in retail management. It provides a comprehensive foundation of traditional retail theory and retail within the South African context.
The book has been written in accessible language and builds on the strengths of the fi rst edition. The title off ers features such as case studies and example boxes.
Retail Management: A South African Perspective 2e is an introductory textbook suitable for students at senior undergraduate level or students who are studying either a degree or a diploma in Marketing. The book is also suitable for short courses that are accredited by the QCTO for the Wholesale and Retail sector.
Student resources • Interactive self-assessment question bank • Interactive case study which allows students to create a marketing plan
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