This page contains a Flash digital edition of a book.
PROJECT PROFILES


PROJECT PROFILE


PROMOTION


GOING STRONG


Client: Life Leisure Supplier: Life Fitness


S


tockport leisure provider Life Leisure has extended its fitness centre at Houldsworth Village, adding a new


functional training suite with over 100 pieces of high performance Life Fitness and Hammer Strength equipment. An indoor fi ve-a-side football pitch


was converted into the new functional training/strength and conditioning area, where members now have access to the complete Hammer Strength Range including HD Elite power racks and platforms, Hammer Strength plate- loaded equipment, Hammer Strength MTS, benches and racks. Life Leisure decided to install the


new area in recognition of the growing popularity of strength training – increasingly viewed as an essential part of a complete physical activity programme for all members, whatever their fi tness level, ability or gender. Strength training features in the top fi ve 2014 ACSM (American College of Sports Medicine) fi tness trends, along with body weight training and HIIT (high-intensity interval training). Life Leisure’s new installation acknowledges both the popularity and the importance of these training methods.


The centrepiece of the new facility


is the Life Fitness Synrgy360 XM – a versatile exercise system designed for group training that offers six training spaces incorporating six-rung monkey bars. A huge range of functional and bodyweight exercises are possible on and around the Synrgy360, which also offers the perfect introduction to strength and conditioning for all demographics and populations. In addition to this successful


installation, which was completed in July, Houldsworth Village has been working with British Weightlifting and plans to


offer the facility as a venue for Hammer Strength Clinics in the future. Chris Finnigan, account manager at


Life Fitness, says: “The latest expansion at Houldsworth Village has underlined its position as an elite training facility in the north-west. With demand for functional training and strength and conditioning training growing, members now have access to the latest innovative equipment for the ultimate workout.” Malcolm McPhail, chief executive of


Life Leisure, says: “Providing accessible, affordable and inclusive fi tness is an essential requirement for Life Leisure facilities, and the new-look training area at Houldsworth Village is no exception. Through our partnership with Life Fitness, members can enjoy best-in-class fi tness equipment that clearly sets us apart from our competitors.” Details: www.lifefitness.co.uk


The new functional training area was converted from an indoor football pitch 90 Read Health Club Management online at healthclubmanagement.co.uk/digital November/December 2014 © Cybertrek 2014


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