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People


“I wanted to show people how they could not only reduce pollution, but also improve their own quality of life through active travelling”


Sam Young, inventor, Act Alarm Clock


How did you come up with the idea of the Act Alarm Clock? I studied sustainable product design at university, and the final year brief was to design a product for societal change. I decided to focus on air pollution and physical inactivity – both recurring themes in the media – and specifically on designing a product to reduce personal CO2


emissions through


active commuter travel. I’m a keen cyclist myself and I


appreciate the benefi ts of active travel: I enjoy it, it wakes me up in the morning, I feel energised when I get to work, it improves my sleep pattern, it helps me to keep fi t, I save money and overall I feel it improves my quality of life. I wanted to design something that made it


easier for a wider audience to undertake active travel, and in doing this lower their personal CO2


emissions and improve their levels of physical activity.


What’s the concept? Act Alarm Clock is based around one word: routine. The clock varies the time your alarm goes off according to the local weather and travel reports, waking you at an appropriate time to incorporate low carbon active travel if the conditions are correct. It also records weekly travel behaviour and uses this data to stimulate further change in the user.


The alarm clearly displays the benefits of active travel to the user 8 Read Health Club Management online at healthclubmanagement.co.uk/digital November/December 2014 © Cybertrek 2014


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