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MANAGEMENT SERIES


SHOW ME THE MONEY


Gyms and health clubs rise or fall on the strength of their financial control and keeping the confidence of stakeholders and shareholders. Katherine Selby asks two industry experts for their advice


T


MEET OUR EXPERTS Duncan Jefford, south-east regional director at Everyone Active, has 15 years’ experience in the leisure industry and has worked as a fitness trainer, group development manager and area manager. He currently looks after 41 sites within the south-east region and has accountability for over £50m. Email: duncanjefford@everyoneactive.com Web: www.everyoneactive.com


Nick Harding, group finance director at énergie, has over 12 years’ accountancy and finance experience. Over the last three years at énergie, he has provided a valuable contribution to redesigning the company strategy into what it is today. The énergie network now consists of 79 clubs with nearly 100,000 members. Email: nick@energiehq.com Web: www.energiefranchise.com


he iconic scene in Jerry Maguire where Tom Cruise’s sports agent character is forced to yell “show me the money”


to keep his demanding athletic client happy is perhaps extreme – one hopes finance directors of health clubs and leisure centres don’t have to be quite so loud or humbled to keep stakeholders, shareholders and members on board. But they are nevertheless accountable to clear a profit and invest wisely. Here, two leading operators speak


frankly about financial control and share key insights. Duncan Jefford, south- east regional director of public sector operator SLM, trading as Everyone Active, has spent all his working life immersed in the health and fitness business. He started out as a PT and worked his way up through the ranks, supplementing this hands-on knowledge by completing various financial courses with the Institute of Directors to ensure SLM’s continued success. Nick Harding, group finance director for énergie, has a Plc background and


When SLM wins a new


contract, Jefford starts with a three-year budget, giving the facility time to mature


76 Read Health Club Management online at healthclubmanagement.co.uk/digital November/December 2014 © Cybertrek 2014


ALL PHOTOS: WWW.SHUTTERSTOCK.COM


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