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PROJECT PROFILES


PROJECT PROFILE


PROMOTION Supplier showcase We take a look at recent projects by Precor, Life Fitness and Prospec NETWORKED PARTNERSHIP


Client: Goodwood Hotel and Health Club Supplier: Precor


T


he Goodwood Hotel and Health Club on the prestigious Goodwood Estate, amid the stunning Sussex


Downs, has a TripAdvisor ‘Certificate of Excellence 2014’ and a rating of four stars. Renowned for its two PGA (Professional Golfers’ Association) championship courses, it also features state of the art fitness facilities. In 2013, the 160sq m (1,725sq ft) gym


was refi tted with Precor CV equipment, all offering Preva networked fi tness. Since then, the hotel’s satisfaction ratings on TripAdvisor have been higher than ever before, with a consistent score of 82 per cent and above. Kathryn Gard, operations manager


(leisure) for Goodwood Health Club, comments: “We were confi dent from the start that Preva would add clarity, aiding us in understanding our 2,000 members more and therefore positively impacting on retention and sales. “When we talk to prospective


members about what Preva and Precor can do to support them in achieving their goals, they are always blown away and their own confi dence in the product, just from the short demonstration, is very visible and very real.” Leisure manager Jen Evans


adds: “Precor equipment and Preva is incredibly intuitive and easy for


Preva’s goal-setting capabilities are an asset to the hotel’s wellness consultations


members to navigate. The Preva app is a wonderful addition, ensuring workouts done outside the gym are included in an exerciser’s programme and contributing to rewards given within goal-setting.” With Preva now playing an integral


part in goal-setting and motivation, the hotel is launching a wellness consultation scheme that encourages a well-rounded lifestyle, taking into account swimmers, runners, cyclists, fi tness enthusiasts and class-goers. The hotel also uses Preva’s


personalised messaging and club feed functionality to build the business, and has concentrated on two main areas: promotion of services such as personal training, and boosting class occupancy in low attendance classes. As a result, personal training revenue reached over £30,000 in 2013 – a continuing trend in 2014 – while class occupancy levels reached 71 per cent. But Preva is about more than just


The hotel and club has a TripAdvisor Certifi cate of Excellence 2014


November/December 2014 © Cybertrek 2014


what’s visible in the gym. “Preva also impacts the member and guest journey without them even knowing,” continues


Gard. “The networked equipment is centrally tested every 15 minutes to ensure full functionality, which seriously reduces machine downtime. “Prior to installing Precor, we often


had to wait over three days for a call-out to malfunctioning pieces, and factor in a two- to six-week wait for parts. With the Preva network pre- reading the machines, the engineer can come prepared with tools and parts to correct the problem. It’s a tremendous benefi t, substantially improves the customer experience and promotes retention with a greater perceived value in membership.” Retention levels have reached record


levels, which the club attributes to the installation of Precor and Preva. Gard adds: “Precor was an obvious


choice for us. Not only did the equipment tick all the boxes in terms of functionality, but the support – from sales, service and software through to maintenance – also delivered above expectation.” Details: www.precor.com


Read Health Club Management online at healthclubmanagement.co.uk/digital 89


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