This page contains a Flash digital edition of a book.
LIWREVIEW


LIWPREVIEW


its new range of Parkour-based group exercise programmes. The LIW Live Stage played host


to demonstrations from Piloxing, Clubbercise, CobraFit, UniKurve, Wild Training Systems and D2F battle ropes. And Matrix Fitness was celebrating Women in Sport, supporting the Women’s Sport Trust with LIW Live Stage presentations from Sally Gunnell OBE, Dani King MBE and the Matrix Fitness Vulpine cycling team. The STA hosted the Swim Zone


for the second year running at the show, and this time the pool was a central feature on the show floor. Demonstrations included a synchronised swimming display from Zoe Cooper, former British Champion and star of


The Matrix stand hosted a number of celebrity ambassadors, including members of the Lotus F1 junior team


Britain’s Got Talent and ITV’s Splash, performing her pool solo routine.


EDUCATION This year’s Leisure Industry Week included 252 free education sessions. New to 2014, the programme took a


‘silent disco’ approach, with delegate headphones ensuring talks were uninterrupted by the show floor activity. The Life Fitness Keynote theatre


hosted a range of interesting discussions, including presentations by ukactive


CEO David Stalker, who provided an overview of the current levels of physical inactivity in England. Stalker presented key trends for the sector and put forward recommendations on how we can turn the tide of inactivity, highlighting the importance of activity being at the heart of the community, as well as the need to look at collaborative data and statistics to show what exercise can offer. Complementing this, IHRSA European


director Hans Muench used his educational session to outline what’s hot internationally, and why. Key points included improving sales processes, focusing on supplementary spend, identifying new target groups, and differentiating through technology.


70 Read Health Club Management online at healthclubmanagement.co.uk/digital


THE ULTIMATE ROWING SIMULATOR www.waterrower.co.uk


November/December 2014 © Cybertrek 2014


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100