LIW REVIEW
The Life Fitness Keynote theatre hosted a range of interesting discussions on hot industry topics
LIW Evolution Hub: Delegates were asked what the industry looks like now, and what it should look like in the future
Luke Lancaster, aged just 18 and
CEO of Young Pioneers, presented three keynotes sessions, revealing the learnings from Young Pioneers’ award- winning YP Be Healthy Programme, which has used young mentors to engage over 7,500 young people into healthier lifestyles. The Thursday of LIW – this year
named Independents’ Day – provided an educational programme geared towards the topics relevant to independent operators. The keynote was delivered by Thomas Plummer, a fi tness business guru with 30 years’ experience in the sector who’s renowned in the US for coaching independent operators to success. Plummer talked about how to survive and thrive in an increasingly competitive market, and how to embrace new ways to do business. The REPs National Convention on
the Wednesday and Thursday of the show was headlined by Olympians such as Louise Hazel, Olympic heptathlete and REPs ambassador. Fresh from her Glasgow 2014 commitments, Hazel
delivered a session on how her life as an elite athlete has infl uenced her career as a personal trainer. Hazel was followed by Olympic
weightlifter Zoe Smith, who was joined by her KBT Education colleague and coach, Sam Dovey, to present a workshop discussing the essential factors to consider when developing a programme to ensure athletes peak at the right time for competition.
NETWORKING This year’s programme reflected visitor feedback about the importance of networking opportunities at the show. For the first time, visitors and exhibitors were able to pre-schedule show floor meetings through LIW Connections. The highlight of the Tuesday evening
was the Members’ Choice Health Club Awards, with a black tie dinner and awards ceremony taking place at the National Motorcycle Museum (see p74). Wednesday saw the return of the
ukactive VIP Programme and after- show drinks reception, which was
72 Read Health Club Management online at
healthclubmanagement.co.uk/digital
followed by the LIW drinks reception at the Hilton Metropole.
LOOKING AHEAD On the future of LIW, event director James Samuel comments: “The independent research jointly commissioned by ukactive and LIW ahead of the show provided some great insight into what the industry places importance on when looking at an event, and in particular LIW. “It was clear that as an event, LIW has
health, activity and wellbeing at its heart, and this must be a focus moving forward. There’s an exciting opportunity for the industry to evolve the show into what it wants and needs, and this year’s show included a dedicated Evolution Hub, where attendees had a chance to share their thoughts and suggestions for the future direction of the event. Samuel continues: “We want to
continue to reach out to new audiences with market-leading products, high quality educational content and networking opportunities.” ●
November/December 2014 © Cybertrek 2014
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