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John Halls, Physical Company’s sales & marketing director, addresses the audience


Sponsor Physical Company, which


was celebrating 25 years in the industry, agreed. John Halls, sales & marketing director at Physical Company, said in his speech: “In 25 years, one thing hasn’t changed: to be at the top of your game in an industry that works with people, you have to put your customers at the forefront of everything you do.”


Word from the winners Alongside énergie, other big winners on the night included Fitness4less, which took gold for Best Medium Chain among its haul of 17 awards. Director Emma Edwards said: “The most important thing for us is that entering these awards allows us to gain valuable feedback from our members. Although we’re a very small fish in a big pond of gyms, we’ve received some very motivational endorsements from our members, as well as some incredible feedback on where we can do better. Seeing our managers so delighted at the awards ceremony is so worthwhile – it brings our team closer together.”


Trusts and independents There were some notable successes in the regions for independent clubs,


November/December 2014 © Cybertrek 2014


including Westwoods Health Club based in Edinburgh, which won gold for the Best Premium Club in Scotland. General manager James Matthew said:


“Westwoods Health Club was delighted to take part for the fi rst time as a genuine, audited means of assessing our club against many others in both Scotland and the UK. I think it’s great that the awards are based solely on members’ feedback and ratings, which provide a clear insight into what we do well and what we can improve upon. It’s fantastic for our staff and our brand to be recognised as Scotland’s Premium Health Club 2014.” Also picking up gold in its region


was fi rst-time entrant i-motion Gym, based in Rotherham. The club beat off strong competition from other budget operators to take the Best Budget Club title for the Yorkshire & Humber region. Rick Thompson, club manager, said:


“While building our brand, we’ve based our core values on delivering outstanding value and encouraging our staff to deliver top rate customer service by developing real relationships with members. “The fact we’ve won based on their


votes proves to us that we’re on a good track, and the award gives us greater exposure in the market. It’s great to say


our Rotherham club is the best in its sector for the entire region.” Meanwhile Avalon Leisure picked up a


regional silver, as well as silver at national level for the group. “We’re delighted by the success we’ve achieved in these high profi le awards,” said Bob Buckingham, membership manager for Avalon Leisure.


“Recognition of our efforts at both a national and regional level is a testimony to the drive and enthusiasm our teams display each day to achieve excellence in all that we do. It’s really gratifying to have such a strong endorsement from our members – our ultimate judges.”


Will you win in 2015? Awards owner Simon Brown added:


“We’re absolutely thrilled with the way this year’s competition has gone: 400 clubs took up the challenge and 35,000 members voted for their club. This competition is about getting out on the shop floor and engaging with customers, and that’s exactly what the shortlisted and winning clubs did very well.” ●


For a full list of this year’s winners, visit www.healthclubawards.com Entries for the 2015 competition open on 1 November 2014.


Read Health Club Management online at healthclubmanagement.co.uk/digital 75


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