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UK news update Algar: Big gyms under threat


M3 INDOOR CYCLE M5


ELLIPTICAL AIR


RESISTANCE RANGE


Specialist microgyms like Athlete Lab in London are challenging the full service model


Traditional health clubs offering a broad selection of activities at a mid-range price are at serious risk of having their business ‘salami-sliced’ away by specialised competitors. That was the view of respected industry


analyst Ray Algar during his recent address at the IHRSA Europe Congress in Amsterdam. He said activity providers must decide whether they wish to pursue the path of low- cost self-service gyms, which have been a big success story in recent years, or go-down the path of offering a high-quality support structure for their clients – as found in the new wave of microgyms – if they are to


survive and thrive in a changing marketplace. The traditional mid-market gyms that are charging an average of £42 a month in the UK may find that small chunks of their members will be lost to low-cost competitors and microgyms specialising in the activities they most prefer – such as yoga, functional training or group cycling – until the business is no longer viable, Algar added, noting 120 private gyms are closing in the UK every year. Whichever path traditional gyms choose, he concluded, they must be clear in their approach and embrace innovation if they are to succeed. Details: http://lei.sr?a=v9k6X


PHE launches inactivity framework


Public Health England (PHE) has published Everybody Active, Every Day, a framework for nationwide action to combat rising physical inactivity. PHE’s latest statistics place inactivity responsible for one in six premature deaths in England, costing the country an estimated £7.4bn a year. The framework has been


co-produced with more than 1,000 physical activity leaders, and PHE is calling for action from providers and commissioners in a range of sectors to help achieve its goals. The framework’s four areas for action aim to:


• Develop expertise and leadership within November/December 2014 © Cybertrek 2014


PHE’s framework aims to make activity the social norm professionals and volunteers


• Change the social ‘norm’ to make physical activity the expectation


• Create environments for active lives Details: http://lei.sr?a=a6F8j


• Identify and upscale successful programmes across the country


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Andrew Miller


Sport Operations Manager 


Keiser UK Ltd 0845 612 1102


@KeiserUK www.keiseruk.com


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