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Technology news UK wearable tech uptake ‘set to double’ in 2015


The number of people who own wearable tech in the UK is set to double in 2015 – from 6 to 13 per cent – as products begin to make the leap from niche market to mainstream. These are the findings from YouGov’s


Research suggests Christmas 2014 could kickstart more wearable tech purchases


Online giant Amazon eyes wearable tech push


Online retailer Amazon appears poised for a further push into the wearable technology sector, with the company set to increase investment and staff at its secretive hardware operations unit Lab126. Recent reports suggest the retailer is looking to increase hiring by 27 per cent, by adding close to 4,000 people to its Silicon Valley-based division in the next five years, with US$55m (€43.6m, £33.9m) in funding being poured into the lab. Earlier this year, Amazon opened its own


dedicated online store for wearables, with the UK’s wearable technology shopfront offering a wide range of wearable devices, including activity trackers, smart watches, smart glasses and wearable cameras. Details: http://lei.sr?a=H2p7v


recent analysis of wearable tech prospects, which suggests Christmas 2014 will be a key juncture for the sector. The research finds that currently 2.8 million people own a piece of wearable technology, and by the end of the festive season there will be 4.7 million. This steady increase is set to continue over the next year and by September 2015, 6.1 million are likely to own one of the devices. The research found fitness devices are the most popular wearable tech category, with 3 per cent of the population owning a fitness band. Despite hype around recent launches such as the Apple Watch, approximately one per cent of the population currently own a smartwatch, but this is expected to increase. Details: http://lei.sr?a=k5m6p


Microsoft device ready ‘within weeks’


Tech pioneer Bill Gates founded Microsoft with childhood friend Paul Allen in 1975


Amazon is making moves in the wearable tech market


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Microsoft is reportedly weeks away from launching its own smartwatch with fitness tracking features, expected to challenge existing offerings from rivals Samsung and Apple. The company founded by Bill Gates is said to be planning a quick launch which would see the device hit shops in time for the lucrative Christmas period, with wearable tech expected to top many a wish list this year. Microsoft will be hoping it fares better with smartwatches than it has in the smartphone sector, where Windows devices account for just 2.5 per cent of the market – well behind the offerings from Samsung and Apple. According to ‘sources close to the project’ cited by Forbes, the Microsoft smartwatch will


Read Health Club Management online at healthclubmanagement.co.uk/digital


track a wearer’s heart rate and activity levels among other fitness functions, as well boasting a battery life of more than two days’ regular use. Currently, Samsung’s Galaxy Gear and Moto 360 smartwatches need to be charged every day, while Microsoft is also seeking to steal a march on Apple by making the device compatible with all phones, whereas the Apple watch will only work with iOS devices. Further details are scarce at this stage, but with decades of experience in hardware and software launches – as well as the potential for tie-ups with the popular Xbox One console – Microsoft’s smartwatch is expected to be a contender in the burgeoning market. Details: http://lei.sr?a=s6A5m


November/December 2014 © Cybertrek 2014


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