This page contains a Flash digital edition of a book.
IHRSA Europe update Profiles of Success


IHRSA calendar Visit www.ihrsa.org/meetings for details and to register for these events


18–21 November 2014 ChinaFit / IHRSA China Management Forum Guangzhou, China


4 December 2014 Increase club revenue and member retention through effective fitness programming (Webinar)


15 January 2015 Retention, Revenue & Results (Webinar)


11–14 March 2015 IHRSA 2015 Los Angeles, California, US


Over 90 per cent of responding clubs offer group exercise at no additional cost


IHRSA has released its annual Profiles of Success report, which offers a detailed analysis of the performance of health clubs


I


n October, IHRSA released the latest edition of Profiles of Success. This annual report – now in its 33rd year – provides a detailed analysis of the annual


performance of health clubs, including results in key metrics such as revenue and membership growth, payroll, member retention, non-dues revenue and EBITDA, with strong figures emerging this year. “Leading clubs continue to record growth and improvements in revenue, membership and operational metrics,” says Jay Ablondi, IHRSA’s executive VP of global products. Overall, clubs posted median net membership growth of 4 per cent and revenue growth of 5 per cent. Additional key findings include: • Fitness-only clubs posted greater net membership growth (+6.2 per cent) than multi-purpose clubs (+0.8 per cent). • Smaller clubs generated less revenue per individual member (US$630.80) in comparison with larger clubs (US$876.10). • Total payroll claims a median 41.7 per cent of total revenue for all responding health and fitness clubs. • Clubs reinvest nearly 2 per cent of total revenue into fitness equipment.


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“This edition of Profiles of Success also contains a profit centre section that analyses revenue streams from personal and small group training, racquet sports, spas, pro shop/retail, food and beverage, children’s/ youth programmes, and aquatics/pool,” says Melissa Rodriguez, IHRSA’s senior research manager. “Although all clubs offered a variety of ancillary services for additional fees, over 90 per cent of the responding clubs offer group exercise at no additional cost beyond membership dues. Recent research findings, as well as anecdotal data from club operators, support the important role group exercise plays in retaining members.” Profiles of Success is based on 2013 and 2012 data, provided voluntarily by 186 club companies, representing 6,819 facilities. The report provides key performance indicators for several club types: fitness-only, multi- purpose, independent, and multi-chains. Performance is also analysed by club size. A snapshot of participation, demographics and psychographics is also included.


The Profiles of Success report may be purchased in full or in sections at www.ihrsa.org/profiles The entire PDF can be purchased


for US$499.95 (US$249.95 for IHRSA members). The three separate parts are available for US$159.95 each (US$89.95 for IHRSA members).


Read Health Club Management online at healthclubmanagement.co.uk/digital


The Julie Main scholarship is open to female IHRSA members


Apply now for scholarship


IHRSA celebrates the legacy of past association president Julie Main, who passed away from breast cancer in 2009, by offering the Julie Main Woman Leader Scholarship to a female IHRSA member who exemplifies courage, perseverance, excellence and professionalism. The scholarship includes a full four-


day IHRSA 2015 registration, hotel accommodation, a US$500 travel stipend, and lunch with the judging committee and past recipients. Visit www.ihrsa.org/ mainscholarship for details and to apply by the 14 November deadline.


November/December 2014 © Cybertrek 2014


PHOTO: WWW.SHUTTERSTOCK.COM/ANTONIODIAZ


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