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The alarm time varies depending


on the weather forecast, allowing for active travel where possible


How does it work? During the initial set-up of the Act Alarm Clock, the user is asked a series of questions. The device will then gauge an understanding of the user, their travel times and routine depending on their chosen travel modes. It currently covers cycling, walking, running, train and bus, as well as inactive modes of transport such as car and motorbike for when active travel isn’t appropriate. The user is asked for their work


location(s) and home address, allowing the alarm to work out potential traffic issues and distance to travel, as well as gender, age, height and weight, so the device can calculate calorie count based on the travel modes chosen. The user’s car type and engine size will also be required, allowing the alarm to work out financial savings. These questions will only be asked once, during the initial set-up of the device, but can be changed if required. The user is also asked a series of


questions to establish in what conditions they would be willing to travel actively; these can be reset at any point.


November/December 2014 © Cybertrek 2014


Questions include: would you active travel if there was 40 per cent chance of light rain in the afternoon, or if it’s sunny but below 3 degrees centigrade? When the alarm goes off, a


brief display is projected onto the ceiling, allowing the user to assess the potential travel mode and act accordingly. The snooze button triggers the next possible mode of transport. When setting the alarm in the


evening, the user is asked what type of day they will be having in terms of attire: the device can factor out over- strenuous forms of exercise if you’re travelling in a suit, for instance. The user also has to input when they need to arrive at work, allowing for the alarm to wake them with enough time depending on the travel mode.


How does it incentivise people to do what it says? The alarm records weekly travel behaviour and displays the benefits of active travel, including exercise time, calorie count and financial savings.


Through research, I’ve discovered people tend to turn a blind eye to pollution, so I wanted to show them how they could not only reduce pollution but also improve their own quality of life through active travelling.


What are your plans for the product? Act Alarm Clock is currently at concept level, and I’m now aiming to develop a fully working prototype to put through testing in conjunction with Loughborough University, focusing on how effective the concept is in driving behaviour change. The next step will be to look for


funding and start retailing the device to the mass market, with an RRP of £80–100. I also hope to link the clock to a smartphone and a calendar, to give future advice on travel modes depending on the user’s movements, and would like to add a feature where the user can specify how many calories they want to burn or what financial saving they wish to make, for example.


Read Health Club Management online at healthclubmanagement.co.uk/digital 9


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