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DIGITAL GYMS


ARRON WI L LIAMS


LIFE FITNESS: SPECIAL PROJECTS


F


rom an operator’s perspective, I haven’t seen any new technology


that’s essential apart from developments in social media. In fact, I’d argue the club of the future is far more likely to be low-tech and high touch, personal and communal, using existing social media technology and with consumers bringing in their own fitness wearables. New wearable technology will provide highly specifi c insights into


our metabolic health and fi tness, in ways we’ve never been able to identify before. The ability to look precisely and objectively at what you’ve been doing while working out will allow us to become a lot smarter about what works for each individual, and our choices will be driven by this new frontier: the Internet of You. This represents a seismic shift in how we add value to our daily lives and wellbeing through regular exercise and activities to benefi t us 24/7. The club of the future will probably be the home gym and the


great outdoors, supported by fi tness wearables and freemium platforms like Befi t, Daily Hit and Fitness Blender, and excellent free apps like the Johnson & Johnson seven-minute workout.


Williams: “The club of the


future will be the home gym and the great outdoors”


REYNIR INDAHL


HEALTH & FITNESS NORDIC: CHAIR


O


ur primary aim is to help members achieve their goals; in order to do that, we’d like


to track everything they do, analyse that data, make something intelligent out of it and use it in a customer-friendly way. Our technology strategy is very much


about convenience for the member, so we’ll incorporate it where it helps the


member – for example, class booking, entry systems, informing programmes, providing PT and building relationships. We’re currently looking at several


options for taking information from activity trackers to create a virtual personal training programme: the PT will design a programme and the machines will automatically register what members have done. PTs can then go into the app and view what members have completed. We’re not quite there with the seamless integration, but this is what we’re aiming for. It’s important to be device-


independent, because consumers want to have choice about which device they use. We’re working with major vendors to achieve this, so we can capture


50 Read Health Club Management online at healthclubmanagement.co.uk/digital


information from any device and then serve it back through the interface we’ve chosen. We already have an app that can track basic activity, food eaten and that can take class bookings. Although it’s a fairly advanced function, we haven’t yet gone as far as big data: where everything about what you did yesterday, including pulse and heart beat, is downloaded.


November/December 2014 2014 © Cybertrek 2014


PHOTO: WWW.SHUTTERSTOCK.COM/CODY WHEELER


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