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News and jobs updated daily on www.healthclubmanagement.co.uk Edited by Kate Cracknell. Email: katecracknell@leisuremedia.com Health clubs for hospital brand


The club offering includes a running track, functional training area and a sports café Schwinn has equipped the indoor cycling


A new club, Acibadem Sports, has opened in Istanbul, Turkey. Owned by Acibadem, a leading brand in healthcare and hospitals, the 4,000sq m club is nevertheless operated as an independent site for the time being. It’s split into two separate sections: a


FIFA-approved sports medicine centre, and a fitness club. The wide range of facilities on offer includes a large gym, which has been equipped by Cybex – including 40 pieces of 770 series CV, 20 pieces of Eagle Strength, Bravo functional trainers and free weights – alongside Concept2, Woodway and HUR’s medical strength equipment.


studio, and there’s also a dedicated pilates studio equipped by Balanced Body. Other facilities include a group exercise


studio, basketball and volleyball courts, a turf court, table tennis, running track, functional training area and a sports café. Treatment areas include a hypoxic training centre, cold room, spa and massage rooms.


Membership costs US$1,200 a year, with Acibadem aiming to develop the high-end fitness offering to further enhance its position in the healthcare market. Details: http://lei.sr?a=u6b4X


Bloomingdales’ in-store cycle races


Bloomingdale’s, the famous US department store brand, has been involved in an innovative fitness venture. On August 20, it hosted its Fashionable Fundraiser to support amfAR, the Foundation for AIDS Research, with a pledge to make a donation of US$75,000 to the charity. Bloomingdale’s wanted to engage its customers in a physical competition to help raise money, and turned to Webracing to help organise an in-store cycling event. Cycles and screens were installed on 32 shop floors, with shoppers encouraged to compete against each other in virtual on-screen races. Four of the stores were even connected online, allowing


November/December 2014 © Cybertrek 2014


Cycles and screens were installed on 32 shop floors


the stores to compete against each other in real time. Bloomingdale’s offered a large number of prizes and discounts for riders, and some 18,000 miles were cycled on a single day. Details: http://lei.sr?a=N5c2x


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