UK news update


Brits ‘don’t feel fit enough’ for workouts in public


One in five people in Britain say they don’t feel fit enough to play sport or exercise with other people, according to new research. The findings from Mintel show a


reluctance from 22 per cent of people to engage with fitness and sport because of a fear of exposing their low levels of fitness. The research has also discovered that


a quarter of Brits say they find it hard to motivate themselves to play sport or get more exercise. However, data also suggests reasons for optimism in the fact that more a third of those surveyed say they would like to be more active to improve their health, with this figure rising to over 50 per cent among those who say they don’t feel fit enough to exercise with other people. Mintel also found that 36 per cent of consumers have not played or participated in sport in the past 12 months, rising to more than a half of those aged over 55. Details: http://lei.sr?a=B6q7S


LIW ready to rebrand as fitness-focused event


Pure Gym makes London push


Pure Gym has joined a number of UK gym chains in setting its sights on dominating the capital’s fitness market by announcing a raft of new health clubs in the coming months. Having opened in October, Pure Gym Hammersmith has become the chain’s third largest gym in the UK and biggest in London, while four further openings will take the total number of Pure Gyms in the capital to 13 by the end of 2014. Pure’s pitch for the potentially lucrative London market comes at the same time as rivals Virgin Active, Fitness First, LA fitness and Nuffield Health are all making moves to enhance their presence in the city.


Pure Gym’s new Hammersmith location


– to be followed by gyms in Finsbury Park, North Finchley, Greenwich and Bermondsey – covers a total of 2,194sq m (23,621sq ft) and features more than 220 pieces of gym equipment from longstanding supplier Matrix Fitness. The 24-hour health club is also offering 80 free classes a week, plus additional specialist sessions such as Zumba. “The demand for affordable fitness is still


growing in London and we are continually on the hunt for more sites in the capital,” said Pure Gym founder and CEO Peter Roberts. Details: http://lei.sr?a=K2Q2U


Pure Gym founder and CEO Peter Roberts hopes to have 90 UK sites by the end of 2014 Active leisure will be LIW’s core focus


Organisers of Leisure Industry Week (LIW) have announced a rebrand that will see it become a health, wellbeing and fitness- focused event for 2015 onwards. The announcement comes following a


series of consultations, with further details of the show’s new format expected to be announced in the coming weeks. Having seen falling attendances in


recent years, show organiser UBM Events recently teamed up with ukactive to survey more than more than 40,000 industry professionals for their feedback on the show. This information, together with focus


groups and consultations with key exhibitors and buyers, plus a suggestions hub at this year’s event, has been gathered to explore how the industry’s longest-running trade show can be developed to meet suppliers’ and operators’ changing needs. An active lesiure focused event is the resultant format. Details: http://lei.sr?a=Z6w8R


18 Burnet: ‘Bake Off’ to blame for obesity


TV shows like the hugely successful The Great British Bake Off are fuelling a culture of junk food ubiquity, resulting in soaring levels of obesity, according to the CEO of Les Mills UK Keith Burnet. In response to a recent Cambridge University study which found that eating healthily costs three times as much as consuming unhealthy food in the UK, Burnet said shows like Bake Off are leading consumers towards unhealthy lifestyles. “I would agree that we cannot blame the individuals for not being educated in cooking and preparing healthy meals and food ideas,” he told Health Club Management. “Simply switch on the television and you’ll be greeted


Read Health Club Management online at healthclubmanagement.co.uk/digital


Bake Off presenter Mary Berry has sparked a cake revival


with hours of cookery programmes featuring calorific and unhealthy foods, cooked in a way that will see the pounds pile on; The Great British Bake Off is a classic case in point.” Details: http://lei.sr?a=q2T3t


November/December 2014 © Cybertrek 2014


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