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LIW REVIEW


LEISURE INDUSTRY WEEK 2014


Nicky Jobson reports from this year’s event on the new products, networking and show floor buzz


L


eisure Industry Week (LIW) returned to the Birmingham NEC from 30 September to 2 October, providing a


packed three days of networking, live demonstrations, educational seminars and new product launches from across the six core leisure sectors: Health & Fitness, Pool & Spa, Play, Eat & Drink, Leisure Facilities and Sport.


EXHIBITOR NEWS This year’s show welcomed over 80 new exhibitors and unveiled over 150 new products from across the sector. This included a number of big launches from the fitness industry, with a notable emphasis on the growing popularity of functional training and indoor cycling.


Sally Gunnell (left) represented the Women’s Sports Trust


Amid a buzz of ambassadors,


demonstrations and celebrity activity on-stand, Matrix Fitness launched a range of exciting products at the show. Dani King MBE was on the stand to offi cially launch the IC7 Indoor Cycle, with colour-coded training zones and highly accurate measurement of watt output. Meanwhile the Wigan Warriors helped launch the Magnum strength range, incorporating the Magnum Double Rack and Ziva Functional Trainer into their ‘Train like a Warrior’ session. Other ambassador appearances included England Rugby Union player Ben Morgan, and Marco Sorenson and Alex Albon of the Lotus F1 junior team. Also in the area of cycling, Keiser showcased its new Bluetooth-enabled


Gladstone launched its latest version of MobilePro


M3i Indoor Cycle, which allows user feedback to be wirelessly projected to a big screen from the on-board computer. Wattbike launched Power Cycling: Studio Edition – group cycling software that allows each member to train at the correct intensity based on their fi tness level. And Star Trac showcased its Spinner NXT Black Belt, as well as its new air-driven Turbo Trainer. The Stairmaster/Schwinn stand


showcased Schwinn’s new AC Performance Plus bike with Carbon Blue technology. Meanwhile, Stairmaster cardio products the Gauntlet and FreeClimber were joined by the new TreadmillClimber and Air Fit. Life Fitness launched a record


number of products to the market, including PowerMill, FlexStrider, the Insignia Series of selectorised strength training products, and SYNRGY BlueSky, its fi rst small group training system designed specifi cally for outdoor use. Cybex launched the new Eagle NX,


a 12-piece strength range showcased on-stand alongside Cybex’s Big Iron rack and lifting platform, Bravo functional trainer and 790T treadmill with enhanced speed and incline features. SportsArt used LIW to present the Pinnacle, a cross-trainer that combines


68 Read Health Club Management online at healthclubmanagement.co.uk/digital November/December 2014 © Cybertrek 2014


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