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Franchise Focus Strength to strength


Dor-2-Dor’s success continues as it launches a new franchise for Birmingham South


INVESTMENT LEVEL: £8,000 H


ot on the tails of three new franchises in Folkestone, Bridgend and Chichester, Dor-2-Dor has announced the launch of its latest


franchise in Birmingham South. Marc and Debbie Bryce come from a marketing background and already own a very successful online platform selling personalised gifts and other items. They join the already well-established branches in the West Midlands, namely Stourbridge and Dudley, and Kidderminster and Wolverhampton. Dor-2-Dor specialises in the design, print and distribution of leafl ets from local businesses and organisations to local households. The company was set up by Jeff and Lynn Frankling in 1987 and originally promoted local shops and businesses by distributing discount


vouchers to local homes. In the early 90s, however, many businesses in the local area were asking if the company could distribute their own leafl ets instead. Jeff quickly realised that there was a growing opportunity and came up with Dor-2-Dor. Jeff decided to set up his own distribution capability. After advertising locally for adult post people it became clear that there was a growing potential resource of retired and semi-retired people willing to distribute regularly for the business. Having developed a robust system for managing and recruiting post people, Dor- 2-Dor started franchising in 2001. Now, 16 years later, the network is half sold at 70 outlets and interest continues at a high level.


Despite the popularity of the internet and social media marketing, door to door


Marc and Debbie Bryce


is still a very eff ective and sought-after marketing channel. Direct Marketing Association research shows that 80 per cent of top advertisers use door drops and, on average, leafl ets stay in the home for 34 days. Dor-2-Dor’s leafl et distribution works – shouldn’t it be working for you?


Dor-2-Dor Leafl et distribution


www.franchise.dor2dor.com franchise@dor2dor.com 01582 250 000


96 | BusinessFranchise.com | November 2016


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