Investment: £20k-£50k
Franchise Focus A franchise to go
Double Coffee takes its business from the Baltics to Britain INVESTMENT LEVEL: £31,000
Double Coffee has developed its own system of process and calculation cards, so the preparation of dishes and drinks is fully optimised.
A hallmark of Double Coffee is its
modern and trendy design, which creates a pleasant and peaceful atmosphere. Thanks to this, a thoughtfully put-together menu and quality service, Double Coffee is quickly becoming a popular meeting place. Franchisees are provided with: an established brand and proven business model; knowledge and experience of rapid growth in different markets; system standards, such as technology, manuals and handbooks; marketing tools; and strong training and support systems, both initial and ongoing.
The Double Coff ee franchisee support system includes:
• Evaluating the suitability of facilities and investments
About Double Coff ee The fi rst Double Coffee restaurant opened in 2002 in Riga, Latvia. This is where a few dedicated people combined their efforts to create the Double Coffee brand and concept. The original plan was for the company expansion to be limited to Riga, where four to fi ve cosy restaurants would open, offering coffee, cocktails, snacks and desserts. However, the idea of a new establishment with a unique atmosphere appealed to the Rigan people so much that it’s now one of the largest restaurant chains in the Baltic states. As a result, the company has grown into a chain of stylish city restaurants that are designed in accordance with the most advanced technology, and offer a wide selection of food and drink, the best coffee, a comfortable environment and good service to the customers. Unlike most coffee shops that only have fast food-style counter service, Double Coffee has waiter service.
The Double Coff ee franchise In 2008, the development of the franchise system began, and in 2010, the fi rst Double Coffee franchise restaurant was opened. Each new Double Coffee restaurant has been rapidly gaining popularity among the customers, who
return again and again. It has successfully developed its franchise network in Russia and the Newly Independent States. Now, its goal is to continue developing its network and popularise its brand in other European countries.
The advantages Double Coffee is a strong and attractive brand. Its concept is highly competitive, allowing it to quickly take the leading position in any region. In the fi rst few years of its existence, the chain was included in the Europe’s 500 list of fastest growing companies.
During the entire history of Double
Coffee, the chain technologists have developed and successfully implemented more than 500 dishes from different cuisines, more than 250 kinds of alcoholic drinks, and more than 75 coffee recipes. In addition, it offers a large number of themed and seasonal menus. Several dishes and drinks characteristic of the new region can be included in the Double Coffee menu. Over the years the business model
has proven its versatility. Double Coffee restaurants operate successfully in city centres and residential areas, in separate buildings and shopping malls, and from small establishments to multi-storey buildings.
78 |
BusinessFranchise.com | November 2016
There are several Double Coffee franchise models: the single outlet franchise (get support and stay independent), the multi-outlet franchise (a smart approach multiplies success), and an area development exclusive franchise (be the fi rst and own the market!).
• Designing the menu and technological plan for facilities
• Professional training at the headquarters and internships at Double Coffee outlets
• Assistance in opening the outlet • Guidelines and materials for marketing and advertising
• Extranet – the private network for Double Coffee franchisees
• Timely support and consultations on any issues
• New offers and campaigns • Indicators relating to the operation of outlets
• Regular visits
Double Coffee City restaurant
www.doublecoffee.com/en franchising@doublecoffee.com +371 (6)67 297 858
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108
