Special Feature
What did you do before franchising and what made you look into it? Why this sector and basilico in particular? Dan and I were both working at basilico for about six years. We knew the day-to- day operations and we knew that it was the best pizza in the London market. It only seemed like a sensible step to get a franchise.
basilico
Dan Mudura and Api Suchak
Dan and Api live in East London and their branches cover Islington and Limehouse/Canary Wharf. They began trading in April 2016.
“It’s the most fun job you can ever have and to make money out of it – what more can you ask for?”
How has trading been so far? The business has been good. We signed our fi rst site in March 2016, and within four months, we had signed our second.
What are the benefi ts and challenges facing franchisees in the food sector?
The only challenge we would say is the hours. Like any other business, fi nding and training the right kind of people to
represent our brand is an essential part of running a food delivery business. And the benefi ts are numerous – it’s the most fun job you can ever have and to make money out of it – what more can you ask for?
What kind of training and support did you receive? We were familiar with the day-to-day operations, but never had a business in the UK before this one. Right from the company registration to the legal compliances and everything in between, Geoff Parsons, the managing director, guided us all along. And it doesn’t stop there – we can still get in touch with anyone in the head offi ce and help is just around the corner! In terms of operational support basilico provides a detailed hazard analysis and critical control points manual, as well as associated food safety training, pizza and salad recipe training, and local marketing planning. All ingredients are supplied by the basilico commissary and a nominated wholesaler. Finally, the basilico web ordering platform is regularly upgraded and now accounts for almost 70 per cent of deliveries ordered.
November 2016 |
BusinessFranchise.com | 39
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