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Franchise Focus The new talent


Radfi eld Home Care may be one of the newest care franchises, but its franchisees are not lacking in experience


INVESTMENT LEVEL: FROM £25,000 R


adfi eld Home Care is the new kid on the block for care franchises. And, with so many to choose from, why choose Radfi eld?


The answer is because of its core franchise team, which is one of the most highly experienced you could wish for in the sector. Radfi eld’s founders, Dr Hannah MacKechnie and her brother Alex Green,


“You will be in no doubt as to the level and quality of the support that you will receive”


Alex Green and Dr Hannah MacKechnie


both grew up in a residential home for elderly people, which has given them a truly unique insight into how high-quality care should be delivered. Hannah is also a qualifi ed GP having trained at Birmingham Medical School and worked in many GP practices around the country. Alex is a qualifi ed fi nancial adviser and social entrepreneur. In 2008 they both decided to join the family business and establish the Radfi eld brand in the


homecare sector. Working alongside Hannah and Alex is Jess Jenkinson, who is highly experienced in care sector governance to ensure that Radfi eld’s franchisees have the most up-to- date policies and processes to allow their businesses to grow and fl ourish. Radfi eld also has a highly experienced marketing team. Trudie Meredith works closely with the franchisees to support their marketing activities, and digital marketer Phil MacKechnie, who has worked with MoneySuperMarket and many other leading brands, brings his expertise to all things website-, SEO- and social media- related.


Alongside the rest of the team, you will be in no doubt as to the level and quality of the support that you will receive as a Radfi eld Home Care franchisee.


Radfi eld Home Care Care services www.radfi eldhomecarefranchising.co.uk franchise@radfi eld.co.uk 01743 548 550


November 2016 | BusinessFranchise.com | 59


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