Franchise Focus
Esquires treats its franchisees, and its coffee, with the utmost respect
The perfect blend
INVESTMENT LEVEL: FROM £150,000 E
squires Coffee is a fast-growing international franchise brand, specialising in serving organic and Fairtrade coffee in artisanal and authentic stores. Esquires
Coffee has a global presence in over 11 countries and, in the UK, has recently opened two new stores in Buckingham and Bradford. Esquires has plans to be operating 200 stores in the UK by 2020 and is looking for ambitious and entrepreneurial businesspeople to invest in the franchise.
What makes Esquires Coffee different to the other high-street coffee brands is its focus on thinking and acting like an independent, while also being able to benefi t from the buying power and customer loyalty of a chain. Esquires’
coffee houses are designed with the local area in mind; enter the store in Coventry Transport Museum and you’ll fi nd large wall murals depicting the city’s car manufacturing heritage while being served locally made Coventry God cakes. Esquires has also recently moved away from branded crockery to a mix-match approach, as well as changing its barista uniform to a more relaxed look. Don’t be fooled into thinking Esquires is just about looks; it takes its coffee extremely seriously, serving up two blends of 100 per cent Fairtrade and organically certifi ed espresso. Each staff member is also automatically enrolled on the company’s barista training programme, where they will learn how to expertly steam milk, extract espresso, adjust the coffee
grind and be able to create beautiful latte art. Esquires also serves up a vast range of non-coffee beverages, including real fruit smoothies, hot chocolates and speciality loose leaf teas among many others. Investment in the franchise is £150,000 to £265,000 dependent on the size and location. Finance lenders will typically lend 50 to 70 per cent of the cost of the total investment. The franchise fee for single sites is £19,500, whereas multi-store investors will pay £12,500 for following sites.
Esquires Coffee Café
www.esquirescoffee.co.uk franchise@esquires.co.uk 020 7251 5166
November 2016 |
BusinessFranchise.com | 49
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