Inside Story The lowdown…
…on Suit the City. Managing director Carol Rawson reveals what makes the bespoke tailoring services franchise a cut above the rest
INVESTMENT LEVEL: FROM £19,950
What makes Suit the City diff erent? Our unique model delivers major benefi ts to both the franchisee and their clients. The high-quality products can be sold at an aff ordable price to clients while off ering generous margins to the franchisee. Unlike a retail franchise the consultant tailor works from a home offi ce or studio, thus eliminating the need for expensive premises. Low overheads also mean that you have the time to off er exemplary service. Following the fi ve-stage client management process gives you a strong competitive advantage.
Do you need previous industry experience?
What does being a Suit the City franchisee entail?
A Suit the City franchisee is a consultant tailor, whose role involves marketing luxury made-to-measure business suits and separates to high-status professional people. You become your client’s trusted adviser, ensuring that they are confi dent and look the part whatever they may be doing. Empowering clients is extremely satisfying, and enabling them to succeed is our biggest reward. Tailoring is a vast industry and we have the systems to support your business growth. All your client’s garments are produced by our expert tailors in Europe using the highest quality luxury cloths from Holland & Sherry of Savile Row, ensuring that your business will benefi t from repeat orders and regular referrals from highly satisfi ed clients. You can grow your business on a solid monthly income with the Style Planning Programme, which enables clients on a budget to obtain a working wardrobe under your guidance. This stability will allow you to be out winning new business while benefi tting from the commitment of loyal clients and positive cash fl ow.
The short answer is no, but you must love meeting people, networking and winning business; everything else will be covered by our training. You will never be sewing, as our expert tailors will be working at our European factory while you meet your clients and grow your business.
What support do franchisees receive? You will be running your own company with the support of the directors. You will receive full training in our processes and support to launch and run your business. You will benefi t from ongoing coaching to ensure that you have the necessary confi dence to achieve your goals. Your success will always be in your hands.
“Our unique model delivers major benefi ts to both the franchisee and their clients. The high-quality products can be sold at an affordable price to clients while offering generous margins to the franchisee”
Is there room for more franchisees? Yes, we currently have four territories operating and several areas in negotiations; there are a number of prime territories still available in this rapidly growing market.
What sort of person do you think would suit a Suit the City franchise? Someone who is ambitious, outgoing, loves empowering their clients, has a hunger to win and ideally has an interest in the products! Additionally, someone who can follow our model and is prepared to build a scalable, saleable business.
What advice would you give to someone thinking of buying their fi rst franchise?
Meet the owners of the business and make sure that you get on with the team; you will probably be spending at least the next fi ve years working with them. You should do extensive research on the company’s background, feel comfortable with the values and ethics of the company, and love the products.
Choose something that you have a passion for, look at the role that you will be fulfi lling and make sure that this will suit your skill set and your personality.
What are your plans for the future? We have been members of the British Franchise Association for over three years and have taken a prudent approach to growing our franchise network in order to build and sustain the brand reputation. We are rolling out the franchise off ering and plan to have 50 franchisees serving the UK market, with around 20 in the London area.
Suit the City Tailoring services
www.suitthecity.com/franchise franchise@suitthecity.com 01494 880 791
November 2016 |
BusinessFranchise.com | 21
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