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Franchise Focus


A family affair F


INVESTMENT LEVEL: FROM £90,000


amilies and franchisees are very similar in the way they operate. Both a franchise network and a family business require collaborative working


and a shared goal. Plus, the relationship needs to operate with complete honesty and trust, and have a mutual desire to pull together to achieve the desired outcomes. The Caremark franchise offers a great business opportunity to families looking for a rewarding enterprise, whether it is for parents and their children, or for siblings, cousins, aunts and uncles. As with other franchisors, Caremark


recognises that franchisees running their business with family share a vested interest in working together and supporting each other. The benefi t of a family unit is that familial loyalty will often endure throughout the lean times as well as the successes.


“Every Caremark franchisee has the benefi t of solid support from experienced industry professionals at the head offi ce”


For some family members working together, the old adage of ‘better the devil you know’ is still held to be true. No business relationship is immune to the odd testing time, whether familial or not. Yet it can be said that with a loving, respectful family dynamic, the family-run business has a great chance of growing from a solid base.


Every Caremark franchisee has the


benefi t of solid support from experienced industry professionals at the head offi ce, as well as from designated regional support managers out in the fi eld. Caremark has always believed in having a high ratio of experienced support staff, thus giving its network of franchisees the best opportunity to grow their businesses, while following


Caremark franchisee Bipin Patel (right) with his family the Caremark model.


Despite the political and economic storms over the last year, the care industry remains resilient; demand for high-quality care continues to rise and the opportunity to build a strong business to meet that need within one’s local community is not declining. Franchising, as a business option, is still proving to be attractive to those looking for a long-term investment. Going it alone carries signifi cant risk; the individual may have a great business idea but have insuffi cient commercial experience to risk launching a solo enterprise. Joining forces with a trusted family member, however, who has business skills complementary to your own, makes the leap into running a business more attractive. Caremark looks for a synergy of talents within a family, as the combination of skills can make for favourable prospects. The company selection process is careful, with only the best calibre of candidate being offered the business opportunity. For Caremark, the potential franchisee must have equal measure of entrepreneurial fl air and ambition, matched with management experience, as well as a real passion for the industry. Add to this good communication and networking skills, and the candidate is likely to capture Caremark’s interest. Families who have worked successfully


together in previous businesses make good prospects as one can readily see a proven formula, giving the franchisor a clearer picture of the suitability of such candidates. Experience has shown that people who know and like each other are more likely to be productive, successful and achieve their goals. Happy families are able to communicate openly, share ideas, disagree, accept each other’s gifts and faults, and still operate as a unit. A good business relationship between franchisor and franchisee is much the same. Given that the business may run for many years, this is crucial for both parties. Caremark’s competitive franchise fee and fair monthly service fee are just two factors capturing potential investors’ attention in this growth market. If you include the possibility of the franchise being an attractive option for families, then the appeal widens, and certainly, a family business has the potential for a successful and powerful business structure.


Caremark Care providers www.caremarkfranchises.com franchise@caremarklimited.co.uk 01903 266 392


November 2016 | BusinessFranchise.com | 57


A strong family unit could be the perfect foundation for success with a Caremark franchise


Investment: £50k-£100k


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