Day in the life
A Kleerly rewarding schedule
Michael Cruz has worked for Optic-Kleer for fi ve years and his franchise territory covers Lincolnshire. Here, he describes a typical day…
my online portal to order products I require. Sometimes customers don’t have all their insurance details with them, so I will make all the necessary calls to get the paperwork fi nalised. Forward planning of my diary is an essential part of my day so I contact the offi ce to book my sites well in advance. I normally plan to be at a store for a week at a time. I rotate between the stores in my area over a six- to eight-week period, which I fi nd is the right balance to keep the work coming in. As one in fi ve cars on the road have a chip, there is never a shortage of work.
Michael Cruz O
ptic-Kleer is the UK’s largest windscreen repair-only company. It operates through concession agreements with major supermarkets,
including Tesco and Morrisons. 8.00am
I leave the house every morning at 8.00am so I can be onsite ready to do business fi rst thing. Even though it is my own business, I must never forget that I am providing a service to the general public and as such I must be reliable.
8.30am The fi rst thing I do when arrive at my designated store is to inform the store manager that I am onsite. This is more of a courtesy than anything else, as my booking will have been made by head offi ce several weeks in advance. I already have all my stores booked until the end of November, so it’s great to be able to plan my schedule months ahead.
I then park my van in my usual space, set up my canopy, fl ags and banners as to let everyone know I am onsite, and then I am open up for business. The strong Optic-Kleer branding always generates many enquiries, which is great because I don’t have to go leafl et dropping or cold calling.
9.00am Usually it’s not very long before the fi rst customer comes along – I rarely get chance to fi nish my fi rst cup of coff ee! When a customer arrives I explain that over 95 per cent of chips can be repaired normally at no cost to the customer. This is one of our best selling points. Once I have assessed that the screen can be repaired and the customer has the correct level of insurance cover, we can sort out the paperwork, which is very minimal. The repair is quite a simple process and typically takes between 15 and 20 minutes, so we can normally get the process fi nished before the customer has completed their shopping. Once the repair has been done, it’s never long before the next customer turns up. Sometimes I will have two to three repairs on the go at the same time.
12.30pm I don’t really have a fi xed lunch break; I often tend to work this in around the repairs I have. This also gives me the opportunity to catch up on any calls I need to make to customers.
1.30pm The afternoon continues much the same as the morning. I also keep a keen eye on my stock levels and, if necessary, log in to
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BusinessFranchise.com | November 2016 5.00pm
In some instances, the customers are not able to leave their car with me. In these situations, I normally arrange to stop off on my way home to do the repair, giving that extra touch of personal service.
6.00pm
When I get home there is no more than 15 minutes of work required to fi nish off any paperwork or make any follow-up phone calls. I can then put my feet up and enjoy the evening after a solid day’s work.
info@optic-kleer.co.uk
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