Franchise Focus
A great sign S
INVESTMENT LEVEL: £35,000
ignarama was one of the busiest stands at the recent National Franchise Exhibition. Why? It’s because there’s never been a better time to join Signarama. As the sign market continues to fl ourish in the UK, and with prime territories available, interest in the highly successful and proven business model continues to grow.
Signarama is the largest sign business in the world with 900 centres in over 50 countries. The brand is well established in the UK and enjoys an excellent reputation for delivering a quality product and outstanding customer service with 70 per cent of the centres’ turnover coming from repeat business.
Joining the Signarama team is the fi rst step towards maximising the potential of this growing market, which, in the UK alone, is currently estimated to be £1.1billion. Research shows that 50 per cent of customers are attracted to a business initially because of its onsite signage – just one good reason for the fact that over 87 per cent of sign professionals are confi dent they will see continued growth in the coming years.
Experience in the sign industry is not essential; Signarama is a management franchise. The franchise owner role is to develop and grow the business, and recruit experienced staff to deliver the highest standards of essential visual communications to the local business community.
The UK master licence was acquired last year by new owners, who bring a renewed focus, expertise and vibrancy to the brand. Aliyyah-Begum Nasser comes from a management consultancy background, while co-director Salim Giga has over 35 years’ experience in the print and imaging industry. There are many territories available
throughout the UK but Signarama is not aiming for rapid growth. Instead, director Aliyyah-Begum Nasser is looking for the right people to become Signarama centre owners, however long that might take. She explained: “We deliberately haven’t set a target fi gure for how many new franchisees we hope to recruit. Building a strong network of top-quality Signarama centres that will become an integral part of
Aliyyah-Begum Nasser
Showing signs of continued growth, Signarama is committed to its future in the industry
their local business community is far more important to us than just selling territories. “We’re looking for people who have a passion to provide the highest-quality service and are focused on building long- term B2B relationships by working the Signarama proven business model. As an ethical franchisor we will be encouraging prospective owners to take all the time they need to research the Signarama opportunity.”
Signarama has devised a 10-step
recruitment process to help guide prospects through each stage of the buying process. This includes attending a discovery day and spending time with an existing Signarama centre owner. Full training is given at the Signarama headquarters in Florida and is further supplemented onsite back in the UK. The cost of the franchise includes the latest sign-making equipment and stylish shopfi t.
From the moment a new owner joins the network, the Signarama UK-based business support team will be there every step of the way. From helping to prepare a business plan, raising the fi nance and fi nding the ideal premises to setting up and running the centre, there will be a Signarama expert to assist. To fi nd out more about becoming a Signarama centre owner, visit the website or contact business support team member Annetta Doyle today.
Signarama Marketing/branding
www.franchise.signarama.co.uk annetta.doyle@
sarfranchising.com 020 8930 9047
November 2016 |
BusinessFranchise.com | 65
Investment: £20k-£50k
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