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Franchise Focus Where the heart is


Home Care Preferred is looking for the right people to join its network INVESTMENT LEVEL: FROM £32,945


(From left to right) Team leader Nazif Sen, franchise manager Nav Dhar, managing director Ken Waterhouse, and head of care Figen Karadogan


I


t has been an exciting few weeks for Home Care Preferred. Following the launch of the franchise division of the business, there have been signifi cant enquiries from around the


country. Nav Dhar, franchise manager for Home


Care Preferred, said: “Home Care Preferred provides a new concept in care. It is the country’s only care agency on the high street that provides a one-stop shop for care. We believe that it is this concept that is attracting potential franchise owners to fi nd out more about our model. There is a real interest in our business and what we offer is a unique business model with proven success.” Home Care Preferred is looking to


recruit new franchise owners who have a passion and interest in the care sector. Ken Waterhouse, the founder and managing director of Home Care Preferred, said: “It is not easy to run your own care business; there are a lot of challenges. However, as a management franchise, we can provide the guidance, training and support to ensure people can replicate the success and growth we have seen during the last four years. “However, passion and interest in the sector is not something we can instil in our partners. This is the primary reason why, even after receiving such a great volume of enquiries since our recent launch, we


are being selective about who we will work with. For us, it is essential we partner with the right people who can represent our brand in a positive way, while experiencing the huge rewards that working in the care profession can bring.”


One of the main highlights of the franchise package is the availability of a wide range of territories to potential franchise owners, including affl uent areas in London and the South East. Nav explained: “We are very proud of Home Care Preferred and are looking forward to welcoming our new franchise partners, who will help us spread this unique concept around the country. The care sector is not only a place to establish a successful business, it is also a vocation that guarantees personal satisfaction due to its rewarding nature.” Unlike other care franchises, Home Care


Preferred is not just a care agency. Home Care Preferred brings a unique opportunity to provide a complete care solution for any individual need, be that independent living aids, hands-on care or advice on various care-related matters. The opportunity comes at a time when the care market for older care alone is estimated to be £22.2billion. A Home Care Preferred franchise consists of high-street premises with a shop front. With a catalogue of over 6,000 products, the shop provides an


expansive list of various aids that help individuals lead a safe and independent life at home. Clients can also book care services here and this includes everything from companionship and home help to more complex 24-hour live-in care, dementia care, care for clients with learning disabilities, and end-of-life care. At Home Care Preferred clients can also seek expert, unbiased advice on all aspects of care, such as care allowances and care fee planning.


In addition to this exciting new concept of care, the franchise package for Home Care Preferred consists of a comprehensive business support package that’s been designed around the needs of the franchise owners. This includes everything from hands-on training and support before and after setting up the premises, as well as ongoing coaching and mentoring to ensure every franchise owner can turn their franchise into a successful business.


Home Care Preferred Homecare and retail www.homecarepreferredfranchise.com franchise@homecarepreferred.com 020 8004 1603


November 2016 | BusinessFranchise.com | 71


Investment: £20k-£50k


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