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Strengthening Communities


Building The Better Bank Material Issues How We Operate Responsible Banking Extraordinary Workplace Environmental Leadership Strengthening Communities


Community Investment Financial Education Affordable Housing Sourcing Tax Policy


Reporting


Financial Education


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WOW!Zone is the bank’s own financial education curriculum, pioneered in 1990 to teach American students in Grades K–12 about building good financial habits early in life. Through a partnership with the W!SE Institute, TD Bank “adopted” a freshman class at the High School for Economics and Finance in New York City, to provide our WOW!Zone Financial Education Program. Trained TD Bank volunteers visited the school every week for seven weeks to teach topics including “Credit 101” and “Reduce, Reuse, Save Money”.


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For the fourth year in a row, TD Bank teamed up with First Book to support its Banking on Books program. Our US$125,000 contribution is helping to put more than 22,000 financially themed books in the hands of children in need, while TD Bank volunteers read to K-2 students at Title 1 schools in Boston, New York City, Philadelphia, North Carolina, South Carolina and Florida.


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In the U.K., TD continued to support the Number Partners program, dedicated to improving numeracy and financial literacy among primary-school children, with TD employees volunteering to involve students in number games and confidence- building activities.


Increasing financial inclusion across Canada CASE STUDY


Since its inception five years ago, the TD Financial Literacy Grant Fund – co-founded with the Prosper Canada Centre for Financial Literacy – has awarded approximately $10.4 million to 140 community organizations across Canada that deliver financial literacy programming to people living in low- income and economically disadvantaged circumstances. This includes $1.1 million awarded in 2014 to support financial education initiatives for homeless youth, Aboriginal peoples, newcomers to Canada, deaf people, women and seniors.


In 2014, TD pledged a further $3 million to support Prosper Canada in its goal to build the financial capability of 1 million vulnerable Canadians by 2020. The gift will help Prosper Canada embed financial education into other services for vulnerable groups, support the national piloting and roll out of free financial coaching services, and increase financial literacy research and knowledge exchange. A number of activities will also mobilize TD volunteers seeking opportunities to give back in their communities.


$3 million


gift to Prosper Canada to build financial capability of 1 million vulnerable Canadians by 2020


“TD’s investment is foundational to our efforts to empower low-income and vulnerable Canadians to participate fully in our financial system and to help them overcome barriers to


achieving financial well-being.” Elizabeth Mulholland CEO of Prosper Canada


GO DEEPER


Watch Ken’s story. “Money Matters Changed My Life”


TD 2014 Corporate Responsibility Report Page 52


TD’S FINANCIAL LITERACY WEBSITE TD WOW!ZONE


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