Tension fabric LED light boxes steer customers in the right direction
Various large format tension fabric LED light boxes were manufactured and installed at Inchcape West London Volkswagen; their largest UK car showroom and new flagship dealership.
W&Co was approached by branding com- pany, Integrity, to help design and manufac- ture a series of LED light boxes to create a fully illuminated feature wall in the main re- ception, and way finding signage.
The illuminated feature wall is constructed from numerous large format fabric face LED light boxes. These are fitted around a cen- tral doorway, and a nine screen video wall, as well as wrapping around a corner at one end.
W&Co worked closely with Integrity, the site contractors and AV suppliers to make sure it was a well co-ordinated effort to complete this "striking and high quality" light box in- stallation.
The wayfinding fabric face lightbox at Volkswagen's new flagship showroom.
The majority of the light boxes that make up the wall have been covered with plain white backlit tension fabric. Whilst some of the larger areas have been digitally printed with images and information on historical VW models, from 1945 to present day.
W&Co also supplied a 7m long, double sided tension fabric light box to act as way finding signage for customers across the four floor showroom, which was fixed to the ceiling for maximum visibility as soon as you enter the dealership.
W&Co designed and developed
ceiling hanging tension fabric LED light boxes to go above the cars in other VW showrooms. This square shaped, multi-faced, lighting unit is four double sided light boxes neatly connected together with mitre joins, to create rectangular highlighters above new key VW models on display.
Previously W&Co has supplied ground fixed outdoor advertising LED light boxes for Volkswagen,
to illuminate promotional posters close to the roadside. A fabric LED lightbox timeline with images of historical VW models.
ISSUE 167 NOVEMBER/DECEMBER 2016 Sign Update 63
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