Roland DG UK collaborates for Bill Bailey's performance
Earlier this year, comedian Bill Bailey sur- prised commuters at St Pancras Interna- tional
train station with a pop-up
performance on Roland (UK) Ltd’s LX-7 dig- ital piano. The activity was to promote the newly launched product, with a competition to take one home. Keen to maximise the im- pact of the LX-7 digital piano, Roland (UK) Ltd turned to sibling company Roland DG, and users Think Image, to produce the wrapped graphic. This, they said, made sure the instrument was not only heard, but the competition mechanic was visually com- municated.
Tony Lane, of Bristol based wrap specialists Think Image, produced the piano wrap on his Roland DG SOLJET PRO 4 XR-640 print and cut machine. The "crisp lettering and vibrant text colours" could be clearly seen on the piano, directing onlookers to take part in the promotion.
Tony said: “As a branding and graphics company we know accuracy is essential for global brands such as Roland UK. Colour matching and print-and-cut on our Roland kit is not only accurate every time, but sim- ple to use. That's why we love and buy Roland DG printers.”
Roland UK’s promotion proved to be a suc- cess, with more than two million people viewing Bill Bailey’s performance recording posted on their Facebook page.
The comedian Bill Bailey surprised commuters at St Pancras with a performance on a Roland digital piano.
Roland DG’s technology is the ideal solution for wrap-
ping on a wide variety of ob- jects, from vehicles to pianos or anything in-between.
The competition saw many talented individuals entering by recording them- selves playing the Roland LX-7 piano live in St Pancras station, and posting their videos online. In all entry videos the clear and simple wrap communications can be seen, to help further promote the competition.
Natalie Lewis, Marketing Manager at Roland UK, said: “This promotion was a fantastic opportunity to work with Roland DG technology. In such a public environ- ment we knew we wanted messaging that would accurately reflect our brand colours, and most importantly stay pristine and vibrant for the duration of our LX-7 piano’s stay at St Pancras. The wrap by Think Image provided both of these things and more.”
"Roland DG’s technology is the ideal solu- tion for wrapping on a wide variety of objects, from vehicles to pianos or anything in-between. The new TrueVIS range, the VG series and SG series, also offer businesses an easy print and cut solution for producing both wraps and decals for a wide range of surfaces," says the company.
www.roland.co.uk www.rolanddg.co.uk
Tony Lane of Think Image applying the wrap to the Roland piano. ISSUE 167 NOVEMBER/DECEMBER 2016 Sign Update 55
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