DIGITAL PRINTABLE MEDIA Finding environmentally-friendly alternatives


Neil notes that Grafityp customers are also on the hunt for PVC-free print media.


“People are trying to be more environmen- tally-friendly about the things they do, which prompted the creation of our range of Colibri films,” he says. There is one available for eco-solvent printing and one for UV, and the focus has been not only on creating something functional, but that is also within reach when it comes to price point. “Five or six years ago, everybody was very into being as “green” as they can, but it costs more to make green materials than it does to make them the conventional way. We would love it to cost less, and we’ve managed to get it very close in coloured films, but it’s harder to do with printable materials.”


To make it more affordable and more within reach for customers, Neil recommends al- ways factoring in the cost of using eco- friendly materials before presenting a quote to the client.


“Quite often, we’ll find that customers have priced a job before taking into consideration


the cost of materials to do it,” he says. “I think there are some preconceptions about what print media is or is not going to be, but everything is different. At the end of the day, you have to look at the broader pic- ture and think about what you’re actually


getting for your money, and work out how to best build that value proposition when pre- senting it to the client.”


www.grafityp.co.uk GrafiPrint™ Digital Printing Vinyl.


Self-adhesive digital print media booms “Digital printing insiders


According to Roberto Vallebona, APA Sales Manager, the evolution of demand has boosted the use of self-adhesive films.


“The customisation of objects and venues has led us to create a new range of films which are ideal for these types of surfaces, a line of high-performance films which in-


should always offer not only


the best products but also the best service to their cus- tomers, a key factor that


nowadays represents a com- petitive advantage”


- Roberto Vallebona, APA


cludes materials specifically designed for digital printing,” he says. “The Printing Inte- rior Design line includes films and self-ad- hesive paper for printing images with solvent-based, latex and UV inks, and spe- cific tools for the decoration of walls, parti- tions, furniture, furnishings and appliances.”


For sign makers looking to create POS The APA Printing Interior Design Line can wrap all manner of uneven objects. 28 Sign Update ISSUE 167 NOVEMBER/DECEMBER 2016


displays and graphics, particularly popular in retail spaces at this time of year, self- adhesive printables can make the turnaround time of jobs much quicker.


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