PRODUCT Choice
Signwright (UK) passes the finishing line on time, with support from William Smith
Support and advice from William Smith’s technical sales team enabled Signwright (UK) to secure and complete on time a con- tract for Beverley Race Course, to refurbish the bar and other areas.
The brief required a finish that would complement the features of the overall project, providing a "high-end look without a high-end cost", and to be completed within a 12 week time span. On the recommenda- tion of William Smith, 3M’s DI-NOC self- adhesive laminate film was selected for the project.
Providing over 900 patterns in a wide vari- ety of shades, surface textures and finishes, DI-NOC offers "unlimited flexibility for the creation of natural or hi-tech effects for both modern and traditional environments".
The faithfully reproduced wood, metal, mar- ble, leather, stone, stucco and many other finishes of DI-NOC film can be applied to walls, floors, furniture and machines.
“We contacted William Smith at the begin- ning of the project and they recommended DI-NOC,” says Signwright managing direc- tor Matthew Wright. “And to help the archi- tect and client select the colour and finish from this extensive range, they supplied sample boards of the material so that every- one could get a real feel for the product and how it would look. This was essential to the project due to the prestige nature of the area of the race course.”
The finished bar at the racecourse, which Signwright transformed using 3M's DI-NOC film. It was their exceptional
service that helped us to provide a good product.
He said: “In all around 500 panels were pro- duced, all of which required precise and ac- curate finish to the corners, and nearly 2,000 fixings were used. We were working within a very tight time constraint but com- pleted installation with around six hours to spare (and a few sleepless nights).”
Sally Iggulden, Chief Executive at Beverley Race Course, said: “Signwright (UK) was an integral part of our £700,000 project to transform our main event suite at Beverley Racecourse. The team at Signwright were involved from the start of the project, and advised on several innovative techniques that not only created a unique look and feel, but also saved a considerable amount of money on our original plans."
The team worked hard for 12 weeks to finish the job on time.
Mathew said: “William Smith did a great job, working with 3M to ensure delivery on time, including arranging a special manufacturing run of our chosen material. They were very supportive in helping us achieve our end re- sult. If it hadn’t been for their help in ensur- ing that the logistics worked, we couldn’t have done the job. It was their exceptional service that helped us to provide a good product."
www.williamsmith.co.uk 44 Sign Update ISSUE 167 NOVEMBER/DECEMBER 2016
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