PROJECT News


London's mosaics star in Pixartprinting's latest project


Pixartprinting has revealed more of the multicultural heritage of Europe's major capitals with London Floors. This is the latest chapter in the content creation project dedicated to everything that lies beneath our feet. The firm has a growing reputation for promoting innovative forms of marketing and sharing unusual content linked to art and graphic design. Having covered the fascinating floors of Venice and Barcelona, photographer Sebastian Erras'


an original map of


'selfeet' provide users with the city,


to


track down a series of brightly-coloured mosaics.


"The messages and designs on a city's floors reveal its soul. In London we dis- covered a remarkably rich heritage of


unique mosaics, with colours and patterns not seen anywhere else. The three chapters in the Floors 'saga' dedicated to the best decorative fea- tures of Europe's cities have been a great success. And they reflect the in- novative approach to producing and dis- tributing cultural content that has always set our business apart," says Andrea Pizzola, Sales & Marketing Director at Pixartprinting.


Content creation forms part of Pixart- printing's marketing strategy, and it is one of the reasons for their success, says the company. Projects are devel- oped to "foster new forms of engage- ment and customer loyalty, where users take centre stage in their relationship with the brand".


St. Pancras Renaissance Hotel.


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