50 . Glasgow Business February 2016
THE PITCH One organisation explains what makes it special...
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Cost-effective insight makes for better decision-making
At Wild Heather Research we use innovative, technology-led approaches combined with sound research practice to deliver insight and understanding for organisations of all kinds. • Customer Satisfaction • Marketing Evaluation • Use and Attitudes • New Product / Service Development • Project Evaluation • Staff / Stakeholder Attitudes • Brand Development • Consumer • B2B:Social • Charities
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GJCC31 for member discounts
Common research objectives are ‘gathering insight to inform future decisions and strategy’, ‘gathering evidence of effect / impact’, and
in the following sectors: Retail, Manufacturing, Tourism, Technology, Charities, Finance & Banking, Utilities, Local Government, Food & Drink, Heath, Professional Services and Media.
‘understanding attitudes prior to expenditure or investment’. We are experts in primary research – both Quantitative (statistical measurement) and Qualitative (investigative) methods. We bring many years of experience to projects, always seeking to use the most appropriate research approach. All projects we do are in line with the Market Research Society code of conduct and guidelines ensuring quality, integrity and confidentiality.
Our experience includes work
We are independent and have no vested interests in any particular research tool or process, so give honest, impartial advice at all times. We also like to think we are imaginative, collaborative, friendly and easy to work with! We also give free advice and cost proposals.
Contact: Marion Dodds at marion@
wildheatherresearch.co.uk or Jim Law at
jim@wildheatherresearch.co.uk 0141 644 5665
www.wildheatherresearch.co.uk
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