6 . Glasgow Business December 2015


CIPR awards


‘High-flying’ campaign has golden touch » Chamber project honoured at awards


A


Glasgow Chamber of Commerce project was honoured at the recent CIPR Scotland


Pride Awards. Te Tomorrow’s City Centre


campaign was awarded the ‘Gold’ accolade for ‘Corporate and Business Communications Campaign’, conducted with the help of the Chamber’s PR company, Te BIG Partnership. A report created by Glasgow


Chamber of Commerce and the Urban Land Institute was delivered by aerial drone to a delegation at Glasgow Science Centre, which caught the eye of the country’s media. Speaking about the award,


judges at CIPR said: “Well thought through, well planned and well executed, this eye- catching campaign certainly captured the atention of the media and achieved the desired result, on a relatively small budget. “Careful consideration was


given to messages, audiences and timing, and there was clear evidence of both strong outputs and outcomes. No detail was leſt to chance and it paid off.” Published in February, the


report sets out to “consider how constantly evolving digital technologies will influence consumer behaviours and potentially impact the Glasgow


Dave McGrath, Precise; Rebecca Ricketts, Glasgow Chamber of Commerce; Tim Malseed, The BIG Partnership, and Bryan Burnett, MC


city centre experience in the next five years”. Writen by Greg Clark, cities


expert and Senior Fellow, Urban Land Institute (ULI) Europe, it is the outcome of a partnership between Glasgow Chamber of Commerce and ULI’s retreat and conference, held on 9 and 10 October 2014, which brought


together more than 100 people from both Glasgow and other urban hubs around the world.


FOR MORE INFORMATION about the Tomorrow’s City Centre campaign visit http:// glasgowchamberofcommerce. com/media/1104/what-why.html


© Steve Pope - FOTOWALES


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