Payroll giving
50 . Glasgow Business December 2015
provides direct benefi ts to those in need
A HELPING HAND B
Supporting charities is a win-win scenario for businesses and employees “For us, a business can make a
usinesses can benefi t both within the organisation and externally when they
commit to some form of charitable giving. By working with a charity,
employees are more likely to be engaged with their corporate culture and feel a higher sense of morale in the workplace. A sense of teamwork can also carry over from their charitable activities into other aspects of their day-to-day business. Externally, of course, a strong
commitment to a charitable undertaking can lead to improved public relations and a general “feel-good” factor about the company, whether that’s in print, online, or general positivity. All this can lead to greater
profi tability, with bet er performance in the workplace and improved public perception – and, ultimately, purchasing. “We enter into relationships
with companies very much on the basis of it being a partnership,” says Kerry Lindsay from Down’s Syndrome Scotland.
great impact on a child with Down’s syndrome being able to live their life to their full potential and help tackle some of the social inclusion issues that they face. In return, a partnership with your business can help increase staff morale, improve employee engagement and provide development opportunities outwith an employee’s ‘day job’. “T rough working together, we
can help improve the reputation of both your company and our charity within the local community
Confi dence in contributions
But businesses and employees both need to have confi dence that their contributions are reaching the right charities and benefi ting the people who need it most. In October, the Scot ish
Council for Voluntary Organisations (SCVO) published the results of its informal review into fundraising in Scotland that had been commissioned by the
and, if senior managers are engaged, the reputation of management with their workforce.”
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