wWorking ith CVBs
Always available to offer assistance, convention and visitors bureaus (CVB) serve as a valuable ally to meeting, event and convention planners.
As the marketing and promotional vehicle for a city, county or destination, CVBs have a wealth of knowledge and resources that planners can tap into and use to their advantage.
The bureau can provide printed materials, maps and visitor guides; they can arrange transportation for VIPs and delegates; create itineraries for attendees and spouses/families; send out RFPs; arrange site visits; help get the word out to the media; put together goodie bags and secure professional speakers - with the vast majority of services available at no cost or obligation to the planner and their group.
What's more, these bureaus can help planners to connect with a wide range of potential vendors, suppliers and business connections, and can make rec- ommendations when doing so. In addition, since CVBs work almost exclu- sively with local vendors, they often have strong relationships with them that can be leveraged to help planners secure great deals and high quality goods and services.
They also offer added value by being able to provide real time updates on things like road closures, detours, and construction projects.
Customer-centric service is a hallmark of convention and visitors bureaus. By providing information, a host of services and the right connections, these bureaus can help make the planner look good to his or her client and atten- dees. This bureau benefits as it increases revenue for member businesses and for the community it represents, which is its ultimate purpose.
44 November December 2015
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