Event Applications . . .
For keynote speeches,presenters can turn certain slides into triggers that will allow each member of the audi- ence the opportunity to view an animation or motion graphic right in their hands.
Exhibit booths can boost attraction and interaction with triggers being built right into the booth
design.This could vastly streamline the set up and lessen shipping costs,as you no longer need to ship and setup DVD players, lap- tops and monitors since the playback of content now occurs directly on the attendees' mobile devices.
Printed event teaser invites could be sent out to atten- dees with a trigger launching a short preview video to build excitement and anticipation for the event.
People waiting in line at registration could use their phones to watch exclusive video content or to see daily customized agenda information from triggers built into table cards or other signage.
Networking Fun:Name badges can be set up as triggers, launching anything from a personalized video greeting or a professional
bio.To find a proper networking match, you could scan a series of attendee pictures that would alert you to the appropriate find.
Navigation also can be worked into the functionality,as
well.No longer is there the need to create costly multiple temporary signage. Instead,utilize existing architecture to create pop-up arrows and directional information on your attendees' smart phones.
AR by IMS Technology Services
Seeing the rise in interest in Augmented Reality, IMS has developed its own AR app, as well as an official product offering to allow their clients to utilize it for events, permanent installations and corporate communications as a whole.
To experience AR for yourself, install the “IMS AR Live” app, available for free from the Apple or Google Play stores. Once the app is installed and running, point the camera at any of the three images tagged as “AR Activated” in this article, and watch as Augmented Reality comes to life!
TimWingert is the content creation and production coordinator for IMS Technology Services.
twingert@imstechnologyservices.com
This is an example of how an AR app could be used as a training tool for corporate communica- tions. IMS is currently utilizing AR to provide video and audio “walk-throughs” of AV control systems for new users.
42 November December 2015
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