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The New Reality: Not Virtual…but Augmented By TimWingert


Prior to the 21st century,much of the hype aboutVirtual Reality (VR) was based upon the excitement of experienc- ing a newly imagined and artificially created world in which someone could be placed to act and experience as they wished.Grand scenarios of virtual reality were fore- casted as scientists and culture experts predictedVR in ways that incited visions of the incredible worlds created in the famous“Holodecks”from the fictitious Star Trek uni- verse.


What these visionaries failed to forecast was the emer- gence (and almost instantaneous explosion) of smart phones, tablets and other devices tunneling their way into every smallest portion of our daily lives,becoming our source of news and entertainment,becoming our replace- ment for our wallets and phones,and creating uncon- scious habits that affect every facet of our lives from bank- ing to relationships,and becoming our main mode of per- sonal and professional communication.


The ubiquitous nature of these devices has changed our feelings and expectations about past technological prom- ises as well, including virtual reality.No longer do we feel the desire for an artificial transportation that lifts ourselves out of our current environment into a computer-designed and synthetically rendered one.Today’s modern individ- ual, both young and old alike,now expects their smart


phone to be able to provide the vast majority of experi- ences, however advanced.


Enter Augmented Reality (AR)...a subtle,yet significant change from the notion of a totally re-created environment to a method of experiencing the here-and-now present environment enhanced by computer generated content. This content - images,animation, text and sound - all can be built into the physical pre-existing world as we see it and all made accessible via those ever-present,multi-task- ing devices forever living in our pockets.


How ARWorks . . .


The necessary components of Augmented Reality are straightforward.You need a device (with a camera) run- ning an AR functionality application (app).The app then uses the device’s camera as its“eye”to constantly be on the lookout for real-world target objects.As these various “triggers”come into view, the augmented content is auto- matically activated,overlaying new content and informa- tion viewable in real time by whomever is holding the device.


What's more, the overlying content is digitally attached to the trigger, so that regardless of your distance or viewing angle, the content always moves with you.The result is a


40 November  December 2015


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