“In the past, the perception was that marketing was limited to our own back- yard,” suggests Harris. “Today, all of Montgomery County is on the board’s agenda. Our sales team is equipped with a whole new toolbox to share. In addition to a freshly designed logo and branding position, there is a distinct push to extend beyond history and Valley Forge. Yet, we retained Valley Forge in our name to distinguish us from the 16 other Montgomery Counties in the U.S.,and to preserve our known hook in numerous industries. We continue to enjoy weeknight corpo- rate functions. Our goal is to increase Thursday through Sunday meetings and events. Associations and SMERF groups are ideal candidates for our many venues.”


Harris was brought on to enhance the nonprofit’s revitalized image. Before joiningValley Forge TCB,he was a mar- keting director at eBay. Prior to that,he


held leadership positions at Destina- tion Maternity Corporation, Under Armour, Timberland and Converse. He also is an adjunct marketing professor at St.Joseph’s University, his almamater. Harris earned his MBA from Boston College.


Valley Forge isn’t alone in the quest to extend reach. The former Gettysburg Convention and Visitors Bureau is now Destination Gettysburg. Its updated name strengthens the organization's mission to promote Gettysburg and Adams County, notmerely the CivilWar battlefield for which the region is famous. Started in 1955 as the Gettysburg Tourist Council, its first name change occurred in the 1990s to keep pace with similar organizations throughout the commonwealth.


“The history and heritage of Gettysburg will always be the destination’s legacy,” says Norris Flowers, Destination


28 July  August 2014


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