because it makes everything look nicer. It can completely change the mood of a room, or highlight areas of a venue that you might not normally notice.
It’s also
great for holiday parties, and any event that’s going to be video recorded should be properly lit.”
“I think the main reason you don’t see lighting at all events is that people don’t speak the language of lighting,” notes Wicks. “They don't know about all of the technology, and they may feel intimidated by the prospect of asking for something they don’t know a lot about.”
Wicks goes on to say that the future of event technology undoubtedly involves interactivity, adding that the next genera- tion of young professionals has been driv- ing the need for more interactive technol- ogy at events. “Companies need to be cre- ative in leveraging existing technology in an effort to meet this new demand. For example, traditional Q&A often is being
replaced by Twitter feed updates that can be displayed live and on screen. This is a win for all parties involved, because atten- dees are generally more comfortable pos- ing questions in this way, as opposed to standing in front of their peers and speak- ing into a microphone. Additionally,
it
gives presenters contact information of the interested party, allowing for post- event follow up.”
Visual Sound has a great deal of experi- ence in this arena, notes Wicks, and is always happy to discuss ways to introduce these concepts into events. “The technol- ogy is already in place, it just needs to be packaged appropriately.”
The world of technology is ever changing. For planners, it can be challenging to keep up with what technologies are avail- able and of value to their particular audi- ences. Experts in the field of event tech- nology are here to help keep events up-to- date.
When it comes to the future of technology, it is a fluid industry that is always evolving. For the events industry, technology is allowing for instant communication and feedback. Planners, speakers and attendees have been brought together like never before.
The future is indeed now when it comes to spe- cial event technologies. Tomorrow will bring next generations of hardware and software, and industry professionals like these will be here to seamless integrate the newest, latest and greatest with special events of every form and fashion.
Mid-Atlantic EVENTS Magazine 53
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