participation, as well as with retention of the overall information or message.
With regard to lighting technology, Kennealy and Yando observe LED lights as becoming more of mainstay across all types of events. LED lights offer a distinct advantage in that they do not use nearly the amount of power that “regular” or “old fashioned” moving lights do.
According to Kennealy and Yando, one drawback in the use of technology at events can be something as simple as connectivity of the Internet.
“This is
always a venue specific issue, depending upon the Internet service at that venue. The Internet service at a hotel or meeting space may not always have the best con- nections, and that can wreak havoc on the end user,
especially with multiple
people all on the same connection. Having a dedicated Internet line that is designated for the client or event has proven to be effective for both maximum security and efficiency.”
When it comes to technologies that per- haps are being underutilized, they cite high definition (HD) noting that, though this technology is becoming the standard as people begin to understand it better, it still remains underutilized. “Many compa- nies tend overlook the visual impact of an HD quality event on the audience. This technology can impact a specific event from a number of different standpoints. The primary area of impact is the sheer difference in quality that the end user will see at the meeting. Another advantage is digital signals - these have proven to be more reliable. As these options become more and more affordable and main- stream, planners will gradually integrate these tech options more regularly into their programs.”
Kennealy and Yando also are big fans of projection mapping on a large scale. The pair envisions this technology as likely being a significant part of the future of the events industry.
“Projection (or pixel) mapping will be a visual spectacle and
will surely be seen more in the coming years. When utilized, this can provide an extra dimension to any event, given that any visual can be provided with projec- tors. Attendees will be able to walk into a different looking event each day, or even at each session.”
Cameron Wicks, account manager for Visual Sound, Inc.,
offers expert analysis
of meeting and event technology, as well, saying, “Technology is very fluid, always changing and updating as time goes on. Both hardware and software can become obsolete fast, so it’s important to keep up with new trends.”
“One technology we’ve seen more interest in lately is the use of SMART boards,” Wicks continues, “also called interactive whiteboards, at conferences and trade shows. SMART boards and SMART flat screen displays allow the projection or display of a computer screen, with touch- screen capabilities and the ability to ‘write’ on the board using digital ink. The
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