092 LONDON RETAIL / BURBERRY, REGENT STREET QUIETLY CONFIDENT
Office of [light] was also responsible for realising a scheme for the new Victoria’s Secret, situated just streets away...
Plaster relief in the cupola are emphasised by a ring of Radiant LED FLEX 100 high-power cove lights. Historic Lighting Company.
The cornicing throughout the rest of the store is illuminated with Ecosense Linear INT LED fixtures.
Controllability is an essential element of the scheme. In the fitting rooms, for ex- ample, shoppers are able to view potential purchases under a variety of light condi- tions. Two strips of concealed KKDC TiMi 504 HCRI LED cove lighting are installed in each cubicle. These can be individually control- led by the customer using Lutron scene panels that shift the colour balance from a warm 2700K to a cooler 3800K. Both strips are high colour rendering and offer the two- step deviation on the colour temperature - a continuation of the design approach to the retail area outside.
In the main store, a Lutron HomeWorks 8 control system, operated via an iPad inter- face, allows staff to individually control lighting across the store, or quickly switch between two scenes: one for everyday use to illuminate the shop and displays, the other for those times the space is used for events. The latter is a key aspect of the Regent Street store’s identity as Burberry World Live. The main space has the ability
DEUTSCH
Burberry hat kürzlich einen neuen Flaggschiff- Laden in der Londoner Regent Street eröffnet. Seine Inneneinrichtung soll eine reale Darstellung der Online-Identität der Marke übermitteln. Der Bereich stellt innovative Technologie wie inter- aktive Videospiegel und modernes Beleuchtung- skonzept dem klassischen Inneren des Gebäudes gegenüber. Bei dem Hauptraum handelt es sich um einen zweigeschossigen Bereich mit einer klassischen Kuppel mit Gipsrelief oben. Eine große schwun- gvolle Treppe im hinteren Bereich des Ladens füh- rt in den Balkonbereich, der seinerseits zu weit- eren Nebenräumen führt. Ein LCD-Bildschirm mit dreifacher Raumhöhe dominiert diesen zentralen Bereich, während neben dem Balkon eine Reihe spezieller interaktiver Spiegel die Möglichkeit bietet, Videos zu spielen, entweder individuell oder als Teil einer einheitlichen In-Shop Live Er- fahrung. Die Beleuchtungsdesigner ‘office of [light]’ be- nutzten ein kundenspezifisches Schienensystem,
to become an auditorium for various events, from live-streamed catwalk shows to cho- reographed ‘audio-visual take-overs’. These can include coordinated video displays that span across the special digital mirrors upstairs and the main LCD screen. Light levels are dimmed to ensure screens have maximum impact and create a heightened sense of dramatic spectacle for those in store and across the social media platforms so embraced by the Burberry brand.
www.officeoflight.com
PROJECT DETAILS
Burberry, 121 Regents Street, London, UK Client: Burberry
Architect: Bauencorp, London Lighting Designers: Office of [Light]
LIGHTING SPECIFIED
Erco Parscan spotlights + Hitrac profiles. Mike Stoane custom profile (based on Erco spotlights) Ecosense Ecospec Linear INT LED
Radiant LED FLEX 100 high-power flexible linear system Dernier and Hamlyn decorative lanterns KKDC Timi 504 HCRI LED cove - fitting rooms Lutron HomeWorks 8 control system Flos Pure - window lighting
Historic Lighting Company long-life tungsten heritage lamps
The new store comprises differently styled levels catered toward the different markets and display the different brands: a lower ground floor dedicated to the teenage brand Pink; a ‘sexier’ ground floor space with dark interiors; a more commercial first floor with bright pink everywhere; and a top floor VIP space. The main supplier was Flos who devel- oped special two- and three-way recessed light heads with nitric gold reflectors so that the CDM-TC 35w and 20w lamps would give a tungsten to match the feel of the US stores.
The main stair is illuminated by Light Graphix stair lights and the top of the main stair auditorium is lit by Roblon fi- bre optics around the edge of the ceiling in a special lighting slot supplied by Light Projects.
The whole building is internally illumi- nated at night with automatic blinds that create light boxes. acdc blade fixtures are used to light the window reveals. There are three external terraces lit with acdc blade lights for the hedge rows, iGuzzini LED uplights for the trees and Light Graphix external LED tubes for underlighting the concrete seating.
das nicht nur für die Erco Scheinwerferzeilen ge- dacht ist, sondern auch für die Verkabelung der Lautsprecher, CCTV und die Notbeleuchtung. Eine LED FLEX Strahler Beleuchtung verläuft über den Sockel der Kuppel, um den Verputz anzustrahlen. Im Umkleideraum können die Kunden die Bekle- idung dank eines personalisierten Systems mit KKDC LED Leuchtstreifen unter verschiedenen Lichtverhältnissen sehen.
ITALIANO
Burberry ha recentemente aperto un negozio di rilievo nella Regent Street di Londra, il cui interno è stato progettato per essere la vera e propria incarnazione mondiale dell’identità online dello stesso marchio. Lo spazio contrappone un interno dai toni classici a contenuti di alta tecnologia, come specchi a schermo interattivo e uno schema d’illuminazione contemporaneo. La stanza principale contiene uno spazio a doppia altezza con in cima una cupola classica con rilievi in gesso. Una scalinata notevole nella parte pos- teriore del negozio conduce ad una zona balcone, che a sua volta conduce a ulteriori stanze laterali.
Uno schermo LCD a tripla altezza domina questo spazio centrale, mentre lungo la balconata viene disposta una serie di specchi interattivi con con- tenuti video sia individuali che come esperienza dal vivo integrata nella vita del negozio. I progettisti dell’illuminazione ‘office of [light]’ hanno utilizzato un sistema a traccia personaliz- zato in grado di contenere non soltanto le linee dei faretti Erco ma anche il necessario cablaggio per le casse, la televisione a circuito chiuso e le luci di emergenza. Una illuminazione Radient LED FLEX corre lungo tutta la base della cupola per illuminarne i rilievi in gesso. Nei camerini, I clienti possono ammirare I vestiti indossati in condizioni di illuminazione diverse grazie ad un sistema personalizzato di fasci di luce LED KKDC.
ESPAÑOL
Burberry abrió recientemente una nueva tienda principal en la calle Regent Street de Londres. Su interior pretende ser una personificación del mundo real de la identidad online de la marca. El espacio yuxtapone el interior clásico del edificio
con la tecnología de vanguardia, como espejos de videos interactivos y un proyecto de iluminación contemporáneo. El salón principal es un espacio de doble altura rematado con una clásica cúpula con yesería. Grandes y amplias escaleras en el fondo de la tienda conducen al área del balcón, el cual a la vez conduce a más salones. Una pantalla LCD de triple altura domina este espacio central mientras que una serie de los espejos interactivos especia- les exhiben contenido de video a lo largo del bal- cón, ya sea individualmente o como parte de una experiencia cohesiva en vivo dentro de la tienda. La oficina de los diseñadores de iluminación de [light]’ utilizó un sistema personalizado de ras- treo que no solo pueden llevar las líneas de las luces direccionales Erco sino también el cableado para los parlantes, CCTV y las luces de emergen- cia. Iluminación Radient LED FLEX corre alrededor de la base de la cúpula para iluminar el trabajo de los techos. En los probadores, los clientes pueden ver las prendas bajo diferentes condiciones de ilumi- nación gracias a un sistema personalizado de tiras de luces KKDC LED.
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