084 LONDON RETAIL / REGENT STREET
The implementation of a coherent masterplan allowed lighting designer Tony Rimmer to reduce outputs down to as low as 20W in places. 150W fittings were only used around Piccadilly Circus (to compete with the bright LED advertising hoardings) and Oxford Circus to emphasise it as a nodal point.
total) and 2km of cold cathode. Though consistency was a priority, the scheme did allow flexibility where neces- sary. “A number of buildings were given an extra layer of lighting treatment as they had an unusually decorative façade, they had a higher heritage rating or there was an ex- ceptional client input,” says Rimmer. “The old Liberty façade has a beautiful decorative frieze at fifth floor level which tells a story of the silk routes. This was lit with fibre optics projectors and each lens was carefully filtered using individual pieces of negative density filter depending on how much modelling was required.” Le Meridien Hotel also benefited from extra attention. As one of the later buildings to be lit, the team was able to use more LED
technology as, by that point, solid state had become a widely used (and trusted) light source across a range of luminaires. This proved particularly useful, as long-term maintenance was an important considera- tion. Many of the bedrooms face the street, making nighttime maintenance impossi- ble, and cherry pickers could not be used during the day as road closures would not be granted on bus lanes. The LED solution promises consistent reliability without the need for servicing outside the ten year cleaning cycle.
Such is the success of the completed street- scape that the Crown Estate now plans to extend the project further along Lower Regent Street and into the St James’s estate that runs alongside The Mall.
www.studio-29.co.uk
PROJECT DETAILS
Regent Street, London, UK Client: The Crown Estate Lighting Design: Studio-29
Primary Fixture Supplier: Commercial Lighting Primary Installer: IDWe
LIGHTING SPECIFIED
Meyer Superlight Nano LED (custom designed) Meyer Superlight Micro LED
Meyer Superlight Mini 20W metal halide Meyer Superlight Compact S 35W metal halide Meyer Superlight Compact 70W/150W metal halide Meyer Nightvision
Light Projects Major B PAR 20 CDM-R surface mounted spot Syrett Neon cold cathode
Osram LINEARlight POWER flex LED strip Absolute Action fibre optics iGuzzini Radius floodlight iGuzzini Linearluce wallwasher
Louis Poulsen SPR10, SPR12 and SPR14 spots
DEUTSCH
Die Londoner Regent Street ist ein weltbekanntes Shopping-Ziel. Mitte der 1990er Jahre nahm Crown Estate – Grundbesitzer der Strasse seit ihrem Bau 1811– als Teil eines £ 750 Millionenprogramms ra- dikale Veränderungen vor. Das Estate entschied sich für ein einziges kohärentes Konzept für die gesamte Strasse. Der Beleuchtungsdesigner Tony Rimmer kam schon früh an Bord und spielte während des gesam- ten Projekts eine kontinuierliche Rolle - zunächst als Leiter der Beleuchtungsabteilung bei Imagination und später durch seine eigene Firma Studio-29. Das wichtigste Ziel des Konzepts war es, zu gewährleisten, dass dieselbe Behandlung auf jede Fassade angewandt wurde. Jeder Fassade erhielt eine Waschung warmen weißen Lichts mit architek- tonischen Merkmalen wie Säulen und Statuen, bet- ont durch ein kühles Weiß, um Tiefe und Definition hinzuzufügen.
Die Strasse ist in 20 Blöcke unterteilt, zehn auf jeder Seite. Sie werden aller zehn Jahre einer Sandstrahl- reinigung unterzogen, so dass die Installation des neuen Konzepts parallel damit erfolgte. Dadurch wurden sowohl Kosten als auch die allgemeine Störung stark reduziert.
ITALIANO
La Regent Street di Londra è riconosciuta a livello mondiale come una delle mete più importanti dello shopping. Nella metà degli anni 90, l’agenzia Crown – possidenti della strada dalla sua creazione nel 1811 – ha dato il via ad una ondata di cambiamenti radicali come parte di un programma di rinnovamen- to del valore di 750 milioni di sterline. L’Agenzia ha optato per uno schema coerente che potesse accom- pagnare tutta la lunghezza della strada. Il proget- tista d’illuminazione Tony Rimmer è subentrato nella fase iniziale del progetto ed ha mantenuto un ruolo costante in tutte le fasi successive – prima come
responsabile dell’illuminazione presso Imagination e successivamente presso la sua attività Studio 29. Lo scopo principale dello schema è stato quello di garantire lo stesso trattamento per ogni fac- ciata, ognuna delle quali ha ricevuto una mano di luce bianca calda con l’aggiunta di caratteristiche architetturali quali colonne e statue , enfatizzate invece da una luce bianca fredda per aggiungere profondità e definizione. La strada è suddivisa in 20 isolati, 10 per ogni lato, ed è soggetta ad una accurata pulizia ogni dieci anni, che, in questo preciso caso è andata di pari passo con l’installazione del nuovo schema, riducendo di gran lunga sia i costi che eventuali inconvenienti.
ESPAÑOL
La calle Regent Street de Londres es reconocida mundialmente como destino para las compras. A mediados de los ‘90, el Crown Estate – propietarios de la calle desde su creación en 1811– emprendió
una ola de cambios radicales como parte de un pro- grama de £750 millones. El Estado decidió que de- bía implementarse un único proyecto coherente a lo largo de la calle entera. El diseñador de iluminación Tony Rimmer se unió en las etapas del comienzo del proyecto y mantuvo un rol continuo total - primero como cabeza del departamento de iluminación en Imagination y luego a través de Studio-29. La clave del proyecto era asegurarse que cada fachada recibiera el mismo tratamiento. A cada una se le dio una lavada de luz cálida blanca con características arquitectónicas, como columnas y estatuas, enfatizadas en un blanco frío para agregar profundidad y definición. La calle se divide en 20 cuadras, diez de cada lado. Éstas se someten a una limpieza con arena cada diez años, entonces la instalación del nuevo proyecto se llevó a cabo conjuntamente. De esta forma, tanto el costo como el trastorno fueron reducidos consider- ablemente.
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