102 LONDON RETAIL / JUICY COUTURE, REGENT STREET PROJECT DETAILS
Juicy Couture, Regent Street, London, UK Client: Juicy Couture
Architect: MRA Architecture & Interior Design Lighting Design: Paul Nulty Lighting Design M&E Consultant: E&M Tecnica
LIGHTING SPECIFIED
Atrium / Flos: USO 400 Light Sniper Round, Light Sniper Round, Compass, USO 900 Cove, three-circuit track acdc: Morpheus, TRI, Contour Interior LightGraphix: LD1210, LD151, LD32 OSRAM: Back LED 2
INOX: Fluorescent DimSlimLink, dimmable fluorescent batten iGuzzini: LED Strip, Front Light Architectural Lighting Works: LPONE Prop Studios: custom chandelier
Simply Mouldings: custom plaster ring pendant (with contour interior and light snipe)
Philip Payne: Tyke emergency pack
life and low-energy luminaires improve maintenance and energy efficiency and the lighting control system reduces light levels at night, saving energy and lamp life. The total installed load is 35W Sq/M and this reduces to an operational load of around 25W Sq/M. Stephanie Srivastava, Design Director at MRA, sums up the scheme’s success: “The lighting solution combines seamlessly with the architecture and interior design to create a store with all the modern glamour of an LA boutique and a sense of fun and elegance that sets it apart. Close collaboration between PNLD and MRA, and a client that was as enthused about the design possibilities as we were, ensured its success.”
The project demonstrates that a bright, vibrant retail environment can be created, while minimising energy used for lighting.
www.paulnulty.co.uk www.mra.co.uk
DEUTSCH
Ein Schwarm pinkfarbener Vespas, die die Regent Street herunterfahren, kündigte die Eröffnung des neuen Flaggschiff-Ladens von Juicy Couture an, der mitten im Londoner West End liegt. Das Beleuch- tungsdesign übernahmen die architektonischen Be- leuchtungs-Consultants Paul Nulty Lighting Design (PNLD), in Zusammenarbeit mit dem Creative Team von Juicy Couture und dem Konzept-Architekten MRA Architecture & Interior Design. Die LED-Beleuchtung von LightGraphix, ACDC und iGuzzini wurde in die Struktur des denkmalgeschützten Gebäudes einge- fügt, während Lichtboxen von Inox auf der Unterseite der kunstvollen Verbindungsplatten angebracht wur- den. Der Schwerpunkt des Beleuchtungskonzepts ist der durch Juicy Couture, MRA und PNLD entworfene und durch Prop Studios hergestellte Kronleuchter Er ist großzügig angelegt, um in den zweigeschossigen Bereich zu passen und zeigt einen Kandelaber voller
Kristalle, die mit LED-Kerzenlampen ausgestattet sind. Besagte Palmen werden durch bodenversen- kte Deckenfluter von LightGraphix beleuchtet und zusätzliche LED-Beleuchtung stammt von Architec- tural Light Works, die Leuchten in die Kleiderstangen eingebaut haben und somit gewährleisten, dass die Ware der Schwerpunkt des Ladens bleibt.
ITALIANO
Un corteo di Vespe 50 rosa guidate lungo tutta Regent Street ha capeggiato l’apertura e l’inaugurazione del nuovo esclusivo negozio Juicy Couture nel cuore della West End di Londra. Il progetto di illuminazi- one è stato eseguito dai consulenti di illuminazione architetturale Paul Nulty Lighting Design (PNLD), in collaborazione con il team creativo di Juicy Couture e gli architetti di concetto MRA Architecture & In- terior Design. Sono state utilizzate sia luci al LED di LightGraphix, ACDC e iGuzzini, amalgamate con le stoffe all’interno del locale, sia delle scatole il-
luminanti di Inox, installate nella parte interna dei pannelli da ornamento. Il punto focale tuttavia dell’illuminazione del negozio, è rappresentato dal lampadario concepito da Juicy Couture, MRA e PNLD e realizzato da Prop Studios, che si adatta perfettamente allo spazio a doppia altezza del lo- cale e composto da pendenti in cristallo con luci a candela LED. Degli alberi a palma fatti su misura vengono illuminati da luci incassate a pavimento di LightGraphix. Una illuminazione al LED aggiuntiva viene fornita da Architectural Light Works, che ha integrato delle luci all’interno degli appendi abiti per garantire che la mercanzia rimanga sempre il punto focale del negozio.
ESPAÑOL
Un enjambre de Vespas rosas dirigiéndose por la Calle Regent Street anunciaba la apertura de la nueva tienda de Juicy Couture ubicada en el corazón del West End de Londres. El diseño de iluminación
estuvo a cargo de los consultores en iluminación arquitectónica, Paul Nulty Lighting Design (PNLD), quienes trabajaron en colaboración con el equipo creativo de Juicy Couture y con MRA Architecture & Interior Design. La iluminación LED de LightGraphix, ACDC y iGuzzini ha sido combinada en la estructura del edificio, mientras que las cajas livianas de Inox fueron instaladas en la parte inferior de los elab- orados paneles de carpintería. El punto focal del proyecto de iluminación es la araña pensada por Juicy Couture, MRA y PNLD y fabricada por Prop Stu- dios. Ha sido hecha generosamente en proporción para ir bien con el espacio de doble altura y resaltar un candelabro con cristales encajados con lámparas de LED en forma de velas. Las palmeras a medida se encuentran iluminadas por lámparas indirectas de LightGraphix y la iluminación LED adicional es suministrada por Architectural Light Works, quienes han integrado las luminarias en las barras colgan- tes asegurándose que la mercadería siga siendo el punto focal de la tienda.
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