INTERBAD, STUTTGART, GERMANY
ShowPreview AUG 2012 SPN
79
WHAT’S ON OFFER IN 2012 FROM THE BIG AUTUMN EUROPEAN SHOWS ?
Anyone looking ahead to the big European autumn trade shows for an early glimpse of what 2012 has to offer will find the answer in water quality and energy saving innovations.
1 Investment and promotion into the industry’s holistic approach with more emphasis than ever on wellness and better organised display sectors.
2 Moving the congress and speakers into new areas to promote the medical benefits of owning a pool. More lectures on wider health benefits and research companies can use to influence customers.
3 More emphasis on natural pools, building and maintaining them.
4 Targeting decision makers and putting more attention on public sector problems and solving them.
5 New international programme of PR and press conferences.
“The European swimming pool market has suffered badly in the last five years. It is only this year that France and Germany expect to see growth after five years of recession. The trends are now more towards renovation rather than original building and that has seen the influx of more products to create better value for those owning pools. We have put our marketing focus on these areas,” said a spokesman from interbad.
Decision makers, operators and experts from both the public and private sectors are key to these big European events. In addition to the
managers of swimming pools, sauna facilities and thermal spas, architects, planners and consultants, owners and managers of swimming pool construction and retail companies, physiotherapists and decision makers from fitness studios and sports centres are all invited with campaigns targeting their area of interest and expertise.
CAN POOL INDUSTRY HELP WITH STRESS?
A special ‘corporate health’ area is being launched aimed at seeing what the pool and spa industry can do to help stress issues in individuals. A growing pressure to perform in the job is causing psychological stress and burnouts among many employees and costing companies a great deal of money. Exhibitors from occupational medicine, professional associations and health insurance companies provide information on the options for occupational prevention. The target groups are managers of hotels, thermal spas, baths and pools, physiotherapists and managers from companies. spn
Four new low chlorine and chlorine- free products will be seen in both Stuttgart and Lyon in October and November as bigger players invest in testing the trades’ appetite to continuing finding alternatives to traditional chlorine products. There is a feeling that finally some progress is being made to get a fairer balance between the safety standards begin asked of new chlorine-free products and traditional chlorine by the regulatory authorities.
New quieter salt chlorinators will also grow the trend away from the standard use of chlorine in pools.
Other new products being lined up for the two big shows include new one- piece pools and a further influx of new heat pumps.
OTHER MAJOR TRADE SHOWS FOR THE REST OF 2012 INCLUDE: i FOR FURTHER INFORMATION
F INTERBAD 2012 ( +49 (0)711 18560 0 :
www.interbad.de
AUSTRALIA – 25-26 JULY
SPLASH POOL AND SPA TRADE SHOW 2012 An award winning show this is one of the new generation of trade exhibitions backed by a successful trade magazine in a lively and entrepreneurial Australian market. Jupiter’s Casino & Hotel Gold Coast
www.splashexpo.com.au
INDIA – 6-8 AUGUST WAVES POOL | SPA | BATH INTERNATIONAL EXPO & CONFERENCE India’s booming pool economy made the launch of this show last year a huge success. The second event is expected to be twice the size and has caught the eye of many European manufacturers. India Expo Centre & Mart, New Dehli
www.wavesexpo.com
THAILAND – 19-21 SEPTEMBER POOL&SPATECH ASIA
A new look, rebranded trade show and conference aimed at businesses wishing to explore the lively Asian market.
Hall 5, IMPACT Exhibition & Convention Centre, Bangkok
www.poolspaasia.com
DUBAI – 24-26 SEPTEMBER MIDDLE EAST POOL & SPA EXHIBITION
This three day show will certainly reflect the growing importance of the Middle East to the worldwide pool trade and already has a number of UK and European exhibitors booked. Dubai International Convention & Exhibition Center
www.mepool.com
USA – 6-8 NOVEMBER POOL/SPA/PATIO EXPO
The big US show of the year has an earlier slot in the calendar and a new location as it moves to New Orleans but the profile of the spas companies make it the world’s biggest pool and spa event. Morial Convention Centre, New Orleans
www.poolspapatio.com
FRANCE – 13-16 NOVEMBER PISCINE 2012
Still the biggest European show held once every two years and a focal point for all of Europe in terms of new products for 2013. The brighter outlook in the French pool industry has helped give the event a lift. Eurexpo, Lyon
www.piscine-expo.com
New materials for pool covers and a greater emphasis on pool covers for commercial pools are expected. The hot tub market will continue to see emphasis on improved luxury accessories, new swim spas and launches by major brands at the top end of the market. New generation improved water jet technology is expected to be introduced on some 2013 models.
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