LIW, NEC, BIRMINGHAM, UK
ShowPreview AUG 2012 SPN
75
The three day NEC show believes it is in the best position to support under pressure commercial and leisure centre managers and owners
I
t’s no secret that the UK’s commercial pools are looking for better systems, more efficiency, more knowledgeable staff – and as many ideas as they can to reduce costs. Not for the first time, Leisure Industry Week, which takes place from 18 to 20 September at Birmingham’s NEC, is set against a background of cost control and public sector savings. It has been the exhibition which has particularly focussed on the larger pool providers and for the fourth year running the event does so against a worsening situation for many commercial pools facing no sign of an end to financial restrictions and demands to improve efficiency.
“We are again targeting the commercial and local authority pool manager as a key visitor to LIW,” said a show spokesman.
“The pool and spa is there to try and solve some of the problems by introducing visitors to solutions and ideas.”
Event Manager, David Sanvoisin: said: “The cancellation of the Institute of Sport and Remedial Massage (ISRM) conference last year left a gap in the annual calendar for this sort of provision and I believe we are best placed to fill it. “We’re delighted to have the Amateur Swimming Association (ASA) and the Swimming Teachers’ Association (STA) on board already and the pool and spa seminars are currently being programmed. We’re confident that we’ll have a fantastic programme for our visitors come September.”
LIW has certainly reacted to the needs of the commercial and leisure centre pool managers and owners and the 2012 event has a more appealing feel to it as far as the pool and spa trade is concerned despite the fact there will again be no sponsored pool feature at the NEC. This year’s event will offer new features spanning the commercial pool and spa industry, from swimwear fashion shows to artificial wave machines as two dozen specialist trade companies exhibit at the annual event.
AQUAFLEX SINGLED MINDED ABOUT ON SITE LINING
Aquaflex, licensed installer of the renowned SWIMFIN FOUNDER AT LIW
A swimming coach who turned his invention into a huge business success despite being ridiculed on the BBC’s Dragons’ Den TV programme is again exhibiting at LIW.
Alkorplan on-site lining system for swimming pools, will set out to focus on these liners to the commercial market.
The Aquaflex system is perfect for larger pools and the company will be taking a strong message of how it can solve problems for pool builders. “LIW is a show where we’ve attended before and had some success at and it has generated enquiries. Although we deal with pool companies in terms of fitting the liners we feel it’s important to reach this audience,” said a spokesman for the company.
Using a specially formulated 1.5mm reinforced material applied directly on site by one of a team of specially trained engineers, Alkorplan offers a long term solution for commercial or other heavily used swimming pools and usually gives in excess of 20 years life. See:
www.aquaflex.co.uk
DALESAUNA STRESS DIFFERENT ASPECTS OF THEIR BUSINESS
North Yorkshire based Dalesauna, a name normally associated with commercial saunas and steam rooms, will promote an extra dimension to their business at LIW. The company will be putting special emphasis on different aspects of the opportunities they offer to commercial pools – including hydrotherapy pools, spa and plunge pools.
A developing side of their business are pool and spa chemicals, essences and water testing products which have grown organically to the stage where it is now being given a fresh marketing push with an on-line shopping facility. See:
www.dalesauna.co.uk
Kevin Moseley dreamed up the idea for a child’s buoyancy aid shaped like a shark fin and went on the BBC2 show hoping for investment. The father- of-two, 47, recalls how Theo Paphitis warned the idea was dangerous and Duncan Bannatyne laughed in his face on the show in 2006. Mr Moseley only developed a business plan for his idea so he could appear on the show, but pledged to go it alone after he was snubbed. With the backing of his wife Nicky, 39, the couple remortgaged their home and cashed in their life savings to raise a total of £200,000 for the new business.
He registered worldwide patents and started Swimfin Ltd from the garage of their home in Burscough, Lancashire, with one other employee. In its first year of trading, Swimfin has become an international sensation with orders flooding in from 47 countries and sales topping 70,000. See:
www.swimfin.co.uk
HIPPO INCLUSIVE WATER PLAY FUN! Hippo will promote the versatility of their range of interactive water play equipment at LIW.
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