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SPN AUG 2012 CompanySpecial
www.swimmingpoolnews.co.uk
The high tech liner production area
Plastica is one of the best known names in the specialist pool trade. The company remains strong to its production origins going back to 1972 while being one of the first to see the value of social media and web technology to drive 21st century sales
lastica, one of Britain’s leading manufacturers and providers of swimming pools and accessories, celebrates its 40th anniversary this year – with its heart still in manufacturing. Its 13,000 square metre factory on a six acre site in St Leonard’s in East Sussex is home to more than 70 staff who focus on manufacturing and exceptional customer service. Products are created using a combination of state-of-the-art factory equipment and skilled staff crafting handmade parts. The facility produces wooden
P
pools, solar covers and reels, liners, Relax water treatments and other stainless steel and plastic parts such as ladders and pipe work. The business has continuously evolved since its inception in 1972 by boyhood friends and co- founders, Edward Campbell-Salmon and Peter Adlington. The initial business manufactured winter debris covers from a rundown workroom in London. After three years they moved to larger premises in Hastings. Their entrepreneurial skills grew the business into producing heat retaining covers in 1974 after the oil crisis and
pool liners in the hot summer of 1976. This was soon followed by solar covers and reel systems. Edward comments: “We have manufactured and installed well over 1,000 commercial cover and reel systems from Olympic sized competition pools to freeform fun pools.”
In 1988 they launched the Extreme™ Pool Lining System – where a reinforced 1.5mm thick material is fitted on site, making it ideal for new pools or the refurbishment of leaking concrete and tiled pools.
Next came Relax, a brand of water treatment
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